# CTV Ad Finder

> A finder for brands and agencies choosing a streaming TV (CTV) ad platform: answer six questions on budget terms, who runs campaigns, measurement, inventory, buyer type and AI to see which platform type fits (multi-channel DSPs, publisher ad managers, CTV performance platforms, streaming plus linear TV) and which platforms' published facts match. No scores or rankings.

## Key pages

- [Home](https://ctvadfinder.com/): what the four platform types are, how the finder works and what each platform states about itself.
- [Platform finder](https://ctvadfinder.com/ctv-platform-finder): six questions that point to a platform type and list the platforms whose published facts match.
- [How the finder decides](https://ctvadfinder.com/how-the-finder-decides): the full rules, the sources read, and limitations.
- [Platform profiles](https://ctvadfinder.com/ctv-platforms): every profiled platform, alphabetical, with links to all side-by-side pair pages.
- [Platform types](https://ctvadfinder.com/platform-types): the four types and which platforms' pages describe each.
- [Fact sheet](https://ctvadfinder.com/fact-sheet): line up two to four platforms' published facts and checks.
- [Measurement explained](https://ctvadfinder.com/measurement-explained): delivery, attribution, incrementality, holdouts, geo tests, brand lift and MMM.
- [Launch checklist](https://ctvadfinder.com/launch-checklist): steps to plan, run and read a streaming TV pilot.
- [CTV school](https://ctvadfinder.com/ctv-school): lessons on CTV basics, measurement and launching a pilot.
- [CTV terms](https://ctvadfinder.com/ctv-terms): plain definitions of streaming TV advertising terms.
- [Buyer questions](https://ctvadfinder.com/buyer-questions): short answers grouped by theme.
- [Tuning notes](https://ctvadfinder.com/tuning-notes): notes on ownership, inventory, fees, measurement, AI and brand safety.
- [Amazon DSP profile](https://ctvadfinder.com/ctv-platforms/amazon-dsp): published facts, checks, limits and sources.
- [Disney Campaign Manager profile](https://ctvadfinder.com/ctv-platforms/disney-campaign-manager): published facts, checks, limits and sources.
- [MNTN profile](https://ctvadfinder.com/ctv-platforms/mntn): published facts, checks, limits and sources.
- [Roku Ads Manager profile](https://ctvadfinder.com/ctv-platforms/roku-ads-manager): published facts, checks, limits and sources.
- [StackAdapt profile](https://ctvadfinder.com/ctv-platforms/stackadapt): published facts, checks, limits and sources.
- [Tatari profile](https://ctvadfinder.com/ctv-platforms/tatari): published facts, checks, limits and sources.
- [The Trade Desk profile](https://ctvadfinder.com/ctv-platforms/the-trade-desk): published facts, checks, limits and sources.
- [tvScientific profile](https://ctvadfinder.com/ctv-platforms/tvscientific): published facts, checks, limits and sources.
- [Universal Ads profile](https://ctvadfinder.com/ctv-platforms/universal-ads): published facts, checks, limits and sources.
- [Vibe profile](https://ctvadfinder.com/ctv-platforms/vibe): published facts, checks, limits and sources.

## Platform profiles

- [Amazon DSP](https://ctvadfinder.com/ctv-platforms/amazon-dsp)
- [Disney Campaign Manager](https://ctvadfinder.com/ctv-platforms/disney-campaign-manager)
- [MNTN](https://ctvadfinder.com/ctv-platforms/mntn)
- [Roku Ads Manager](https://ctvadfinder.com/ctv-platforms/roku-ads-manager)
- [StackAdapt](https://ctvadfinder.com/ctv-platforms/stackadapt)
- [Tatari](https://ctvadfinder.com/ctv-platforms/tatari)
- [The Trade Desk](https://ctvadfinder.com/ctv-platforms/the-trade-desk)
- [tvScientific](https://ctvadfinder.com/ctv-platforms/tvscientific)
- [Universal Ads](https://ctvadfinder.com/ctv-platforms/universal-ads)
- [Vibe](https://ctvadfinder.com/ctv-platforms/vibe)

## Platform types

- [Multi-channel DSPs](https://ctvadfinder.com/platform-types/multi-channel-dsps)
- [Publisher ad managers](https://ctvadfinder.com/platform-types/publisher-ad-managers)
- [CTV performance platforms](https://ctvadfinder.com/platform-types/ctv-performance-platforms)
- [Streaming plus linear TV](https://ctvadfinder.com/platform-types/streaming-plus-linear)

## Pair pages

Side-by-side pages use the pattern https://ctvadfinder.com/{a}-vs-{b}-facts with the two platform slugs in alphabetical order, for example https://ctvadfinder.com/mntn-vs-vibe-facts. All are listed at https://ctvadfinder.com/ctv-platforms#pairs.

## Learn

- [CTV school](https://ctvadfinder.com/ctv-school): lessons in three tracks on CTV basics, measurement and launching a pilot.
- [What is CTV advertising? Streaming TV ads explained for buyers](https://ctvadfinder.com/ctv-school/what-is-ctv-advertising)
- [How CTV ads are bought: programmatic, direct deals and publisher tools](https://ctvadfinder.com/ctv-school/how-ctv-ads-are-bought)
- [CTV pricing models: CPM, outcome pricing, minimums and fees](https://ctvadfinder.com/ctv-school/ctv-pricing-models)
- [CTV attribution: windows, household matching and what they can prove](https://ctvadfinder.com/ctv-school/attribution-windows-and-household-matching)
- [Running a CTV holdout test: design, sizing and reading the result](https://ctvadfinder.com/ctv-school/running-a-holdout-test)
- [Third-party measurement for CTV: partners, MMM and verification](https://ctvadfinder.com/ctv-school/third-party-measurement-for-tv)
- [Running a no-commitment CTV pilot against your current setup](https://ctvadfinder.com/ctv-school/running-a-no-commitment-ctv-pilot)
- [Using AI assistants to run CTV campaigns: MCP, agents and controls](https://ctvadfinder.com/ctv-school/using-ai-assistants-to-run-ctv-campaigns)
- [CTV terms](https://ctvadfinder.com/ctv-terms): plain definitions of streaming TV advertising terms, with related terms.
- [Buyer questions](https://ctvadfinder.com/buyer-questions): short answers on platform types, pricing, inventory, measurement, AI, each platform and this site.

## Notes

- [CTV platform ownership changes in 2026: who owns which ad platform now](https://ctvadfinder.com/tuning-notes/ctv-platform-ownership-changes-2026)
- [Netflix, Prime Video and Disney+: which CTV ad platforms list them](https://ctvadfinder.com/tuning-notes/netflix-prime-video-disney-which-platforms-list-them)
- [CTV minimums and fees: what each ad platform publishes](https://ctvadfinder.com/tuning-notes/ctv-minimums-and-fees-what-platforms-publish)
- [15 questions to ask a CTV ad platform before a pilot](https://ctvadfinder.com/tuning-notes/questions-to-ask-a-ctv-platform-before-a-pilot)
- [Reading CTV incrementality claims: five things to check](https://ctvadfinder.com/tuning-notes/reading-ctv-incrementality-claims)
- [AI agents in CTV buying in 2026: what platforms describe](https://ctvadfinder.com/tuning-notes/ai-agents-in-ctv-buying-2026)
- [Self-serve or managed CTV: what platforms offer and how to choose](https://ctvadfinder.com/tuning-notes/self-serve-or-managed-ctv)
- [Brand safety and verification in CTV: which partners platforms name](https://ctvadfinder.com/tuning-notes/brand-safety-and-verification-in-ctv)

## Site

- [Contact](https://ctvadfinder.com/contact) · [Privacy Policy](https://ctvadfinder.com/privacy-policy) · [Cookie Policy](https://ctvadfinder.com/cookie-policy) · [Terms of Use](https://ctvadfinder.com/terms-of-use) · [DMCA](https://ctvadfinder.com/dmca)