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Amazon DSP vs MNTN: what each platform's own pages state
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Amazon DSP is described as multi-channel DSPs; MNTN as CTV performance platforms. Of our 19 checks, both state 3: self-serve buying, no-commitment or no-minimum terms and enterprise terms or account team. Only Amazon DSP states managed service option, campaigns in plain language, Prime Video listed and other channels in the same platform; only MNTN states attribution to visits or sales, named measurement partners, brand-safety partner named, published reach or channel count and AI or automated optimization. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
Amazon DSP (now part of Amazon Ads Agent)
- 01Self-serve buying Stated
"with self-service and managed-service options"
Source: Amazon Ads: Amazon DSP
- 02Managed service option Stated
Managed service through an account executive; the About us FAQ says these campaigns typically require a $50,000 (US) minimum.
Source: Amazon Ads: About us (FAQ)
- 03No-commitment or no-minimum terms Stated
"DVA+ uses cost per mille (CPM) billing with no minimum spend."
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Not on the pages we read
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Stated
Amazon Ads Agent: a "conversational experience" to plan, create, optimize and measure campaigns in natural language.
Source: Amazon Ads: Amazon DSP
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
MNTN
- 01Self-serve buying Stated
The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
Source: MNTN homepage
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Stated
"No upfront commitments. No minimums."
Source: MNTN homepage
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Stated
Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
Source: MNTN attribution page
- 06Named measurement partners Stated
Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
Source: MNTN homepage
- 07Brand-safety partner named Stated
DoubleVerify appears in MNTN's integrations list.
Source: MNTN homepage
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do Amazon DSP and MNTN compare on the published facts?
Scroll the table sideways
| Fact | Amazon DSP | MNTN |
|---|---|---|
| Owner | Amazon Ads. Amazon's page says "Amazon DSP is now part of Amazon Ads Agent", with programmatic buying available through "DVA+" (Display, Video, Audio). Source: Amazon Ads: Amazon DSP | MNTN, a public company: its investor relations site shows "NYSE: MNTN". Source: MNTN investor relations overview |
| How you buy | Amazon's page describes Amazon DSP "with self-service and managed-service options", available to advertisers who do and do not sell on Amazon. Source: Amazon Ads: Amazon DSP | The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons. Source: MNTN homepage |
| Entry terms | "DVA+ uses cost per mille (CPM) billing with no minimum spend." Amazon Ads' About us FAQ says managed-service campaigns run through an account executive "typically require a minimum spend of $50,000 (US)". Source: Amazon Ads: About us (FAQ) | "No upfront commitments. No minimums." The enterprise page describes "fully at-will buying". Source: MNTN homepage |
| Pricing | CPM billing for DVA+. A platform fee percentage is not stated on the pages we read. Not published | No public CPM or fee schedule on the homepage. Its impression calculator defaults to a $5K monthly budget (slider $5K to $1M) and shows estimated impressions only. Source: MNTN homepage |
| Inventory | Exclusive inventory on "Prime Video, Twitch, Thursday Night Football, Amazon.com, and Fire TV", plus "thousands of premium third-party sites and apps". Source: Amazon Ads: Amazon DSP | MNTN states direct deals with 150+ streaming TV networks. Networks named include Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads". Source: MNTN inventory page |
| Measurement | Measurement partners and incrementality testing are not described on the pages we read. Source: Amazon Ads: Amazon DSP | Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households". The enterprise page says buyers can "Track true 1:1 outcomes" such as site visits, conversions and revenue in real time. Source: MNTN attribution page |
| AI and automation | Amazon Ads Agent is described as a "conversational experience" to plan, create, optimize and measure campaigns in natural language. Source: Amazon Ads: Amazon DSP | MNTN states "1T+ behavioral signals per day" and "4M bid decisions per second" (MNTN's own figures). Source: MNTN homepage |
Check by check
Scroll the table sideways
| Check | Amazon DSP | MNTN |
|---|---|---|
| Self-serve buying | Stated | Stated |
| Managed service option | Stated | Not on the pages we read |
| No-commitment or no-minimum terms | Stated | Stated |
| Incrementality or lift testing | Not on the pages we read | Not on the pages we read |
| Attribution to visits or sales | Not on the pages we read | Stated |
| Named measurement partners | Not on the pages we read | Stated |
| Brand-safety partner named | Not on the pages we read | Stated |
| Campaigns in plain language | Stated | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Not on the pages we read |
| Enterprise terms or account team | Stated | Stated |
| Agency licensing or multi-account access | Not on the pages we read | Partly |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Stated | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Partly |
| Published reach or channel count | Partly | Stated |
| Linear TV buying | Not on the pages we read | Not on the pages we read |
| Other channels in the same platform | Stated | Not on the pages we read |
| AI or automated optimization | Not on the pages we read | Stated |
| Manual bid or delivery controls | Partly | Not on the pages we read |
Amazon DSP notes
- Self-serve buying Stated
"with self-service and managed-service options"
Source: Amazon Ads: Amazon DSP
- Managed service option Stated
Managed service through an account executive; the About us FAQ says these campaigns typically require a $50,000 (US) minimum.
Source: Amazon Ads: About us (FAQ)
- No-commitment or no-minimum terms Stated
"DVA+ uses cost per mille (CPM) billing with no minimum spend."
- Campaigns in plain language Stated
Amazon Ads Agent: a "conversational experience" to plan, create, optimize and measure campaigns in natural language.
Source: Amazon Ads: Amazon DSP
- Enterprise terms or account team Stated
Managed-service campaigns run through an Amazon account executive, per the About us FAQ.
Source: Amazon Ads: About us (FAQ)
- Prime Video listed Stated
Lists exclusive inventory on Prime Video, Twitch, Thursday Night Football, Amazon.com and Fire TV.
Source: Amazon Ads: Amazon DSP
- Published reach or channel count Partly
"thousands of premium third-party sites and apps"; no household reach figure on the page we read.
Source: Amazon Ads: Amazon DSP
- Other channels in the same platform Stated
Programmatic buying through DVA+: display, video and audio.
Source: Amazon Ads: Amazon DSP
- Manual bid or delivery controls Partly
DVA+ offers "advanced settings".
Source: Amazon Ads: Amazon DSP
MNTN notes
- Self-serve buying Stated
The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
Source: MNTN homepage
- No-commitment or no-minimum terms Stated
"No upfront commitments. No minimums."
Source: MNTN homepage
- Attribution to visits or sales Stated
Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
Source: MNTN attribution page
- Named measurement partners Stated
Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
Source: MNTN homepage
- Brand-safety partner named Stated
DoubleVerify appears in MNTN's integrations list.
Source: MNTN homepage
- Enterprise terms or account team Stated
An enterprise page names preferred pricing on Peacock, HBO Max and Hulu.
Source: MNTN enterprise page
- Agency licensing or multi-account access Partly
The footer lists a "MNTN for Agencies" section; we did not read that page.
Source: MNTN homepage
- Disney+ or Hulu listed Partly
The enterprise page names Hulu; Disney+ is not named on the pages we read.
Source: MNTN enterprise page
- Published reach or channel count Stated
"150+ premium networks reaching 99% of U.S. households".
Source: MNTN enterprise page
- AI or automated optimization Stated
"1T+ behavioral signals per day" and "4M bid decisions per second".
Source: MNTN homepage
Who might shortlist each?
Amazon DSP fits if: Prime Video or Thursday Night Football inventory is a must, or you want streaming TV next to display and audio in one Amazon account.
Look elsewhere if: you want named third-party measurement partners or incrementality testing described on the platform's own pages.
MNTN fits if: you want self-serve streaming TV with no stated minimum, named measurement integrations and attribution to site visits.
Look elsewhere if: you need incrementality or holdout testing described on the platform's own pages.
Which limits does each list?
Amazon DSP
- LimitManaged service through an account executive typically requires a $50,000 (US) minimum, per Amazon Ads' FAQ.
- LimitA platform fee percentage is not stated on the pages we read.
- LimitMeasurement partners and incrementality testing are not described on the pages we read.
MNTN
- LimitIncrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.
- LimitNo public CPM or fee schedule; the homepage calculator shows estimates only.
- LimitA managed service option is not described on the pages we read.