TUNING NOTES
Tuning notes: streaming TV advertising, read from the source
QUICK ANSWER
Short notes on what streaming TV ad platforms publish and what buyers should ask, written from the platforms' own pages and releases. Newest first; filter by tag.
Brand safety · Measurement · 2026-10-19Brand safety and verification in CTV: which partners platforms nameLarge brands and agencies often require a named verification partner before buying. On the pages we read, MNTN lists DoubleVerify among its integrations, The Trade Desk describes a marketplace that includes brand-safety providers without naming them, and the other platforms do not name one.Buying · 2026-10-18Self-serve or managed CTV: what platforms offer and how to chooseSelf-serve CTV puts your team in control of setup and optimization; managed service hands it to the platform's team, often with a minimum. Many platforms now offer both. The right choice depends on your team's time and skills, not your brand's size.AI · Market · 2026-10-17AI agents in CTV buying in 2026: what platforms describeStreaming TV ad platforms describe AI in three different ways: automated optimization inside the platform, built-in conversational agents, and connections that let outside AI assistants run campaigns. Here is what each platform's pages say, and which controls to set.Measurement · 2026-10-16Reading CTV incrementality claims: five things to checkMany streaming TV platforms talk about incrementality and lift. Five checks help you read any such claim, from any platform, before you rely on it.Buying · Pilot · 2026-10-1515 questions to ask a CTV ad platform before a pilotMost of what decides a streaming TV pilot is not on any public page. These 15 questions, asked in writing before launch, cover terms, inventory, measurement, data and support.Pricing · 2026-10-14CTV minimums and fees: what each ad platform publishesEntry terms for streaming TV ad platforms range from a stated minimum per campaign to no stated minimum at all, and fees are rarely published in full. This note collects what each platform's own pages say.Inventory · 2026-10-13Netflix, Prime Video and Disney+: which CTV ad platforms list themNamed streaming services are often the first question buyers ask. On the pages we read, none of the 10 platforms we profile names Netflix, Amazon DSP names Prime Video, and Disney+ or Hulu appear on Disney Campaign Manager's and Vibe's pages, with MNTN naming Hulu.Market · Ownership · 2026-10-12CTV platform ownership changes in 2026: who owns which ad platform now2026 moved several streaming TV ad platforms into new hands or new names: Walmart completed its acquisition of Vibe, Pinterest completed its acquisition of tvScientific, and Amazon DSP became part of Amazon Ads Agent. Here is what each owner's own announcement says, and what buyers should ask.