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CTV Ad Finder

PLATFORM PROFILES

CTV ad platform profiles: what each platform states about itself

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We profile 10 streaming TV ad platforms from their own pages. Each profile covers how you buy, entry terms, pricing, inventory, measurement and AI, with every fact linked to its source. They are listed alphabetically; use the finder to order them by fit to your answers.

Amazon DSP (now part of Amazon Ads Agent)

Multi-channel DSPs

Amazon's page describes Amazon DSP "with self-service and managed-service options", available to advertisers who do and do not sell on Amazon.

Amazon DSP test card: stated 4 of 8, partly 0, not on the pages we read 4.
  • Self-serve buying: Stated
  • Managed service option: Stated
  • No-commitment or no-minimum terms: Stated
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Not on the pages we read
  • Named measurement partners: Not on the pages we read
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Stated

Fits if: Prime Video or Thursday Night Football inventory is a must, or you want streaming TV next to display and audio in one Amazon account.

Disney Campaign Manager (formerly Hulu Ad Manager)

Publisher ad managers

Self-serve: "launch, measure, and optimize Hulu and Disney+ campaigns", paid by credit card.

Disney Campaign Manager test card: stated 1 of 8, partly 1, not on the pages we read 6.
  • Self-serve buying: Stated
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Partly
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Not on the pages we read
  • Named measurement partners: Not on the pages we read
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You want Hulu and Disney+ specifically and a dashboard of delivery metrics is enough.

MNTN

CTV performance platforms

The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons.

MNTN test card: stated 5 of 8, partly 0, not on the pages we read 3.
  • Self-serve buying: Stated
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Stated
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Stated
  • Named measurement partners: Stated
  • Brand-safety partner named: Stated
  • Campaigns in plain language: Not on the pages we read

Fits if: You want self-serve streaming TV with no stated minimum, named measurement integrations and attribution to site visits.

Roku Ads Manager

Publisher ad managers

Roku's cost guide (February 25, 2026) walks through starting a campaign with your existing creative, setting an optional maximum bid and paying as the campaign delivers.

Roku Ads Manager test card: stated 0 of 8, partly 2, not on the pages we read 6.
  • Self-serve buying: Partly
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Partly
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Not on the pages we read
  • Named measurement partners: Not on the pages we read
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You want to test on Roku with a small first budget and existing creative.

StackAdapt

Multi-channel DSPs

Plans: Basic (self-serve, sign up with a credit card), Grow (self-serve), and Scale, Accelerate and Enterprise ("Self-Serve or Managed").

StackAdapt test card: stated 3 of 8, partly 1, not on the pages we read 4.
  • Self-serve buying: Stated
  • Managed service option: Stated
  • No-commitment or no-minimum terms: Not on the pages we read
  • Incrementality or lift testing: Partly
  • Attribution to visits or sales: Stated
  • Named measurement partners: Not on the pages we read
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You want streaming TV inside a wider programmatic plan, with the option of a managed team.

Tatari

Streaming plus linear TV

Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform".

Tatari test card: stated 4 of 8, partly 1, not on the pages we read 3.
  • Self-serve buying: Stated
  • Managed service option: Stated
  • No-commitment or no-minimum terms: Partly
  • Incrementality or lift testing: Stated
  • Attribution to visits or sales: Stated
  • Named measurement partners: Not on the pages we read
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You buy, or plan to buy, linear TV next to streaming and want one measurement view.

The Trade Desk

Multi-channel DSPs

Its DSP page describes a "simple self-serve experience"; the homepage "Get started" button leads to a contact form (name, work email, company).

The Trade Desk test card: stated 1 of 8, partly 3, not on the pages we read 4.
  • Self-serve buying: Stated
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Not on the pages we read
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Partly
  • Named measurement partners: Partly
  • Brand-safety partner named: Partly
  • Campaigns in plain language: Not on the pages we read

Fits if: Your team or agency already buys programmatic media and wants CTV in the same seat.

tvScientific (tvScientific by Pinterest)

CTV performance platforms

Homepage buttons are "REQUEST A DEMO" and "Login"; the homepage says "you control where to activate" and calls the interface "as simple to use as paid search and social".

tvScientific test card: stated 2 of 8, partly 2, not on the pages we read 4.
  • Self-serve buying: Partly
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Not on the pages we read
  • Incrementality or lift testing: Stated
  • Attribution to visits or sales: Stated
  • Named measurement partners: Partly
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You want to pay for outcomes and see incrementality inside the attribution itself.

Universal Ads

Publisher ad managers

"Self-Serve CTV & TV Advertising Platform" with a "familiar, self-serve workflow" and "Launch in Minutes".

Universal Ads test card: stated 1 of 8, partly 2, not on the pages we read 5.
  • Self-serve buying: Stated
  • Managed service option: Not on the pages we read
  • No-commitment or no-minimum terms: Not on the pages we read
  • Incrementality or lift testing: Not on the pages we read
  • Attribution to visits or sales: Partly
  • Named measurement partners: Partly
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Not on the pages we read

Fits if: You want self-serve access to a large TV network group's audience with your existing creative.

Vibe (vibe.co)

CTV performance platforms

Self-serve ("Get started with Vibe in minutes", plus "Book a demo"), with "Campaign Management (On Demand)" listed on the pricing page for teams that want help.

Vibe test card: stated 7 of 8, partly 0, not on the pages we read 1.
  • Self-serve buying: Stated
  • Managed service option: Stated
  • No-commitment or no-minimum terms: Stated
  • Incrementality or lift testing: Stated
  • Attribution to visits or sales: Stated
  • Named measurement partners: Stated
  • Brand-safety partner named: Not on the pages we read
  • Campaigns in plain language: Stated

Fits if: You want to pilot streaming TV without a long-term commitment, prove lift with holdout tests and third-party measurement, and run campaigns from an AI assistant if you choose.

Which pairs can I compare side by side?

Amazon DSP

Disney Campaign Manager

MNTN

Roku Ads Manager

StackAdapt

Tatari

The Trade Desk

tvScientific

Universal Ads

Which platforms did you look at but not profile?

  • Google Display & Video 360. Google's page describes "end-to-end campaign management for enterprises in one tool", with YouTube inventory and "dozens of third-party exchanges". Access is "Sign in to Display & Video 360" or "Talk to Sales", with no public pricing, minimum or fee. We did not read enough CTV detail to profile it.

    Source: Google Display & Video 360

  • Netflix Ads. Netflix's advertiser site offers a "Get Connected" contact, with no self-serve sign-up, pricing or minimum on its homepage. Its FAQ covers programmatic buying and deal types; named DSP partners were not on the pages we.

    Source: Netflix Ads FAQs

Frequently asked questions

Why these platforms?

They are the streaming TV ad platforms whose own pages we could read in enough detail to record the finder's checks. Google Display & Video 360 and Netflix Ads are listed separately because their pages did not give us enough to profile.

Why are profiles listed alphabetically?

Because we do not rank platforms. Order by fit comes only from your answers in the finder.

How current are the facts?

Every fact shows the page it comes from and the date we read it. Terms such as minimums and fees change, so confirm them with the platform.