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MNTN vs The Trade Desk: what each platform's own pages state
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MNTN is described as CTV performance platforms; The Trade Desk as multi-channel DSPs. Of our 19 checks, both state 2: self-serve buying and AI or automated optimization. Only MNTN states no-commitment or no-minimum terms, attribution to visits or sales, named measurement partners, brand-safety partner named, enterprise terms or account team and published reach or channel count; only The Trade Desk states other channels in the same platform. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
MNTN
- 01Self-serve buying Stated
The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
Source: MNTN homepage
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Stated
"No upfront commitments. No minimums."
Source: MNTN homepage
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Stated
Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
Source: MNTN attribution page
- 06Named measurement partners Stated
Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
Source: MNTN homepage
- 07Brand-safety partner named Stated
DoubleVerify appears in MNTN's integrations list.
Source: MNTN homepage
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
The Trade Desk
- 01Self-serve buying Stated
The DSP page describes a "simple self-serve experience".
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Not on the pages we read
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Partly
Measurement through a marketplace of measurement partners, online and in-store.
Source: The Trade Desk homepage
- 06Named measurement partners Partly
A marketplace of measurement partners; partner names are not on the pages we read.
Source: The Trade Desk homepage
- 07Brand-safety partner named Partly
States a marketplace of "data, measurement, brand safety, and inventory providers"; names are not on the pages we read.
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do MNTN and The Trade Desk compare on the published facts?
Scroll the table sideways
| Fact | MNTN | The Trade Desk |
|---|---|---|
| Owner | MNTN, a public company: its investor relations site shows "NYSE: MNTN". Source: MNTN investor relations overview | A public company with an investor relations site. |
| How you buy | The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons. Source: MNTN homepage | Its DSP page describes a "simple self-serve experience"; the homepage "Get started" button leads to a contact form (name, work email, company). |
| Entry terms | "No upfront commitments. No minimums." The enterprise page describes "fully at-will buying". Source: MNTN homepage | No public pricing or minimum on the pages we read. Source: The Trade Desk homepage |
| Pricing | No public CPM or fee schedule on the homepage. Its impression calculator defaults to a $5K monthly budget (slider $5K to $1M) and shows estimated impressions only. Source: MNTN homepage | Fees are not stated on the pages we read. Not published |
| Inventory | MNTN states direct deals with 150+ streaming TV networks. Networks named include Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads". Source: MNTN inventory page | An omnichannel DSP for audio, connected TV, digital out-of-home, mobile, display, native and video. It states "we don't own or operate media". Named CTV publishers are not stated on the pages we read. Not published |
| Measurement | Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households". The enterprise page says buyers can "Track true 1:1 outcomes" such as site visits, conversions and revenue in real time. Source: MNTN attribution page | A marketplace of measurement partners, online and in-store. Partner names are not on the pages we read. Source: The Trade Desk homepage |
| AI and automation | MNTN states "1T+ behavioral signals per day" and "4M bid decisions per second" (MNTN's own figures). Source: MNTN homepage | Kokai, which The Trade Desk says "analyzes up to 15 million ad opportunities each second". |
Check by check
Scroll the table sideways
| Check | MNTN | The Trade Desk |
|---|---|---|
| Self-serve buying | Stated | Stated |
| Managed service option | Not on the pages we read | Not on the pages we read |
| No-commitment or no-minimum terms | Stated | Not on the pages we read |
| Incrementality or lift testing | Not on the pages we read | Not on the pages we read |
| Attribution to visits or sales | Stated | Partly |
| Named measurement partners | Stated | Partly |
| Brand-safety partner named | Stated | Partly |
| Campaigns in plain language | Not on the pages we read | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Not on the pages we read |
| Enterprise terms or account team | Stated | Partly |
| Agency licensing or multi-account access | Partly | Not on the pages we read |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Partly | Not on the pages we read |
| Published reach or channel count | Stated | Not on the pages we read |
| Linear TV buying | Not on the pages we read | Not on the pages we read |
| Other channels in the same platform | Not on the pages we read | Stated |
| AI or automated optimization | Stated | Stated |
| Manual bid or delivery controls | Not on the pages we read | Not on the pages we read |
MNTN notes
- Self-serve buying Stated
The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
Source: MNTN homepage
- No-commitment or no-minimum terms Stated
"No upfront commitments. No minimums."
Source: MNTN homepage
- Attribution to visits or sales Stated
Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
Source: MNTN attribution page
- Named measurement partners Stated
Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
Source: MNTN homepage
- Brand-safety partner named Stated
DoubleVerify appears in MNTN's integrations list.
Source: MNTN homepage
- Enterprise terms or account team Stated
An enterprise page names preferred pricing on Peacock, HBO Max and Hulu.
Source: MNTN enterprise page
- Agency licensing or multi-account access Partly
The footer lists a "MNTN for Agencies" section; we did not read that page.
Source: MNTN homepage
- Disney+ or Hulu listed Partly
The enterprise page names Hulu; Disney+ is not named on the pages we read.
Source: MNTN enterprise page
- Published reach or channel count Stated
"150+ premium networks reaching 99% of U.S. households".
Source: MNTN enterprise page
- AI or automated optimization Stated
"1T+ behavioral signals per day" and "4M bid decisions per second".
Source: MNTN homepage
The Trade Desk notes
- Self-serve buying Stated
The DSP page describes a "simple self-serve experience".
- Attribution to visits or sales Partly
Measurement through a marketplace of measurement partners, online and in-store.
Source: The Trade Desk homepage
- Named measurement partners Partly
A marketplace of measurement partners; partner names are not on the pages we read.
Source: The Trade Desk homepage
- Brand-safety partner named Partly
States a marketplace of "data, measurement, brand safety, and inventory providers"; names are not on the pages we read.
- Enterprise terms or account team Partly
"Get started" leads to a sales contact form.
Source: The Trade Desk homepage
- Other channels in the same platform Stated
Audio, connected TV, digital out-of-home, mobile, display, native and video.
- AI or automated optimization Stated
Kokai "analyzes up to 15 million ad opportunities each second".
Who might shortlist each?
MNTN fits if: you want self-serve streaming TV with no stated minimum, named measurement integrations and attribution to site visits.
Look elsewhere if: you need incrementality or holdout testing described on the platform's own pages.
The Trade Desk fits if: your team or agency already buys programmatic media and wants CTV in the same seat.
Look elsewhere if: you want to sign up and launch without a sales conversation.
Which limits does each list?
MNTN
- LimitIncrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.
- LimitNo public CPM or fee schedule; the homepage calculator shows estimates only.
- LimitA managed service option is not described on the pages we read.
The Trade Desk
- LimitNo public pricing, fees or minimum on the pages we read; access starts with a contact form.
- LimitNamed CTV publishers and measurement partners are not on the pages we read.
- LimitA managed service option is not described on the pages we read.