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MNTN: what its own pages say about buying streaming TV ads

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MNTN is described on its pages as CTV performance platforms. You want self-serve streaming TV with no stated minimum, named measurement integrations and attribution to site visits. Look elsewhere if: you need incrementality or holdout testing described on the platform's own pages.

By The Tuning Desk · CTV Ad Finder · Published 2026-10-18

Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.

MNTN test card: stated 5 of 8, partly 0, not on the pages we read 3.12345678
  1. 01Self-serve buying Stated

    The footer shows "Self-Serve Platform" and a "Sign Up Now" button.

    Source: MNTN homepage

  2. 02Managed service option Not on the pages we read
  3. 03No-commitment or no-minimum terms Stated

    "No upfront commitments. No minimums."

    Source: MNTN homepage

  4. 04Incrementality or lift testing Not on the pages we read
  5. 05Attribution to visits or sales Stated

    Verified Visits ties streaming TV exposure to site visits, conversions and revenue.

    Source: MNTN attribution page

  6. 06Named measurement partners Stated

    Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.

    Source: MNTN homepage

  7. 07Brand-safety partner named Stated

    DoubleVerify appears in MNTN's integrations list.

    Source: MNTN homepage

  8. 08Campaigns in plain language Not on the pages we read
  • Stated on the platform's pages
  • Partly stated
  • Not on the pages we read
A filled bar means the platform's own pages state that feature on the date shown. It does not measure how well the feature works, and a dotted bar means only that we did not find it on the pages we read.

Who owns MNTN?

MNTN, a public company: its investor relations site shows "NYSE: MNTN".

Source: MNTN investor relations overview

How do you buy on MNTN?

The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons.

Source: MNTN homepage

What are MNTN's entry terms and pricing?

"No upfront commitments. No minimums." The enterprise page describes "fully at-will buying".

Source: MNTN homepage

No public CPM or fee schedule on the homepage. Its impression calculator defaults to a $5K monthly budget (slider $5K to $1M) and shows estimated impressions only.

Source: MNTN homepage

Which inventory does MNTN list?

MNTN states direct deals with 150+ streaming TV networks. Networks named include Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads".

Source: MNTN inventory page

NetflixNot on the pages we read
Prime VideoNot on the pages we read
Disney+ or HuluPartly

The enterprise page names Hulu; Disney+ is not named on the pages we read.

How does MNTN describe measurement?

Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households". The enterprise page says buyers can "Track true 1:1 outcomes" such as site visits, conversions and revenue in real time.

Source: MNTN attribution page

What does MNTN say about AI and automation?

MNTN states "1T+ behavioral signals per day" and "4M bid decisions per second" (MNTN's own figures).

Source: MNTN homepage

What else do its pages state?

Targeting
MNTN Matched (proprietary), "3rd-party segments via Liveramp, CRM lists, geotargeting, radius fencing", with "zero data fees".

Source: MNTN enterprise page

Customers
"2,082+ brand and agency customers", per MNTN's internal data for 2019–2025.

Source: MNTN enterprise page

Leadership
Mark Douglas, President and CEO; Ryan Reynolds, Chief Creative Officer.

Source: MNTN About page

Segments
The footer lists MNTN for B2C, B2B, Growth Brands, Enterprise and Agencies.

Source: MNTN homepage

What are MNTN's strengths and limits?

  • StrengthNo minimums and no upfront commitments stated on its homepage, with at-will buying.
  • StrengthVerified Visits attribution and a long list of named integrations, including DoubleVerify.
  • StrengthStates direct deals with 150+ streaming TV networks and reach of 99% of U.S. households.
  • LimitIncrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.
  • LimitNo public CPM or fee schedule; the homepage calculator shows estimates only.
  • LimitA managed service option is not described on the pages we read.

Ratings

G2 (MNTN Performance TV): 4.8 out of 5 from 61 reviews

Source: MNTN Performance TV on G2 · Review site

All 19 checks

Scroll the table sideways

CheckStatusNoteSource
Self-serve buyingStatedThe footer shows "Self-Serve Platform" and a "Sign Up Now" button.

Source: MNTN homepage

Managed service optionNot on the pages we read
No-commitment or no-minimum termsStated"No upfront commitments. No minimums."

Source: MNTN homepage

Incrementality or lift testingNot on the pages we read
Attribution to visits or salesStatedVerified Visits ties streaming TV exposure to site visits, conversions and revenue.

Source: MNTN attribution page

Named measurement partnersStatedIntegrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.

Source: MNTN homepage

Brand-safety partner namedStatedDoubleVerify appears in MNTN's integrations list.

Source: MNTN homepage

Campaigns in plain languageNot on the pages we read
Outcome or CPA pricing optionNot on the pages we read
Enterprise terms or account teamStatedAn enterprise page names preferred pricing on Peacock, HBO Max and Hulu.

Source: MNTN enterprise page

Agency licensing or multi-account accessPartlyThe footer lists a "MNTN for Agencies" section; we did not read that page.

Source: MNTN homepage

Netflix listedNot on the pages we read
Prime Video listedNot on the pages we read
Disney+ or Hulu listedPartlyThe enterprise page names Hulu; Disney+ is not named on the pages we read.

Source: MNTN enterprise page

Published reach or channel countStated"150+ premium networks reaching 99% of U.S. households".

Source: MNTN enterprise page

Linear TV buyingNot on the pages we read
Other channels in the same platformNot on the pages we read
AI or automated optimizationStated"1T+ behavioral signals per day" and "4M bid decisions per second".

Source: MNTN homepage

Manual bid or delivery controlsNot on the pages we read

Which platforms can I compare MNTN with?

Open MNTN in the fact sheet

Where to go next

Frequently asked questions

Does MNTN have a minimum spend?

"No upfront commitments. No minimums." The enterprise page describes "fully at-will buying".

Does MNTN name Netflix or Prime Video inventory?

Neither is named on the pages we read. Confirm current inventory with MNTN.

Does MNTN describe incrementality or holdout testing?

Not on the pages we read. Ask MNTN how it measures lift.