PLATFORM PROFILE
MNTN: what its own pages say about buying streaming TV ads
QUICK ANSWER
MNTN is described on its pages as CTV performance platforms. You want self-serve streaming TV with no stated minimum, named measurement integrations and attribution to site visits. Look elsewhere if: you need incrementality or holdout testing described on the platform's own pages.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
- 01Self-serve buying Stated
The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
Source: MNTN homepage
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Stated
"No upfront commitments. No minimums."
Source: MNTN homepage
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Stated
Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
Source: MNTN attribution page
- 06Named measurement partners Stated
Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
Source: MNTN homepage
- 07Brand-safety partner named Stated
DoubleVerify appears in MNTN's integrations list.
Source: MNTN homepage
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Who owns MNTN?
MNTN, a public company: its investor relations site shows "NYSE: MNTN".
Source: MNTN investor relations overview
How do you buy on MNTN?
The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons.
Source: MNTN homepage
What are MNTN's entry terms and pricing?
"No upfront commitments. No minimums." The enterprise page describes "fully at-will buying".
Source: MNTN homepage
No public CPM or fee schedule on the homepage. Its impression calculator defaults to a $5K monthly budget (slider $5K to $1M) and shows estimated impressions only.
Source: MNTN homepage
Which inventory does MNTN list?
MNTN states direct deals with 150+ streaming TV networks. Networks named include Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads".
Source: MNTN inventory page
| Netflix | Not on the pages we read |
|---|---|
| Prime Video | Not on the pages we read |
| Disney+ or Hulu | Partly The enterprise page names Hulu; Disney+ is not named on the pages we read. |
How does MNTN describe measurement?
Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households". The enterprise page says buyers can "Track true 1:1 outcomes" such as site visits, conversions and revenue in real time.
Source: MNTN attribution page
What does MNTN say about AI and automation?
MNTN states "1T+ behavioral signals per day" and "4M bid decisions per second" (MNTN's own figures).
Source: MNTN homepage
What else do its pages state?
- Targeting
- MNTN Matched (proprietary), "3rd-party segments via Liveramp, CRM lists, geotargeting, radius fencing", with "zero data fees".
Source: MNTN enterprise page
- Customers
- "2,082+ brand and agency customers", per MNTN's internal data for 2019–2025.
Source: MNTN enterprise page
- Leadership
- Mark Douglas, President and CEO; Ryan Reynolds, Chief Creative Officer.
Source: MNTN About page
- Segments
- The footer lists MNTN for B2C, B2B, Growth Brands, Enterprise and Agencies.
Source: MNTN homepage
What are MNTN's strengths and limits?
- StrengthNo minimums and no upfront commitments stated on its homepage, with at-will buying.
- StrengthVerified Visits attribution and a long list of named integrations, including DoubleVerify.
- StrengthStates direct deals with 150+ streaming TV networks and reach of 99% of U.S. households.
- LimitIncrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read.
- LimitNo public CPM or fee schedule; the homepage calculator shows estimates only.
- LimitA managed service option is not described on the pages we read.
Ratings
G2 (MNTN Performance TV): 4.8 out of 5 from 61 reviews
Source: MNTN Performance TV on G2 · Review site
All 19 checks
Scroll the table sideways
| Check | Status | Note | Source |
|---|---|---|---|
| Self-serve buying | Stated | The footer shows "Self-Serve Platform" and a "Sign Up Now" button. | Source: MNTN homepage |
| Managed service option | Not on the pages we read | ||
| No-commitment or no-minimum terms | Stated | "No upfront commitments. No minimums." | Source: MNTN homepage |
| Incrementality or lift testing | Not on the pages we read | ||
| Attribution to visits or sales | Stated | Verified Visits ties streaming TV exposure to site visits, conversions and revenue. | Source: MNTN attribution page |
| Named measurement partners | Stated | Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics. | Source: MNTN homepage |
| Brand-safety partner named | Stated | DoubleVerify appears in MNTN's integrations list. | Source: MNTN homepage |
| Campaigns in plain language | Not on the pages we read | ||
| Outcome or CPA pricing option | Not on the pages we read | ||
| Enterprise terms or account team | Stated | An enterprise page names preferred pricing on Peacock, HBO Max and Hulu. | Source: MNTN enterprise page |
| Agency licensing or multi-account access | Partly | The footer lists a "MNTN for Agencies" section; we did not read that page. | Source: MNTN homepage |
| Netflix listed | Not on the pages we read | ||
| Prime Video listed | Not on the pages we read | ||
| Disney+ or Hulu listed | Partly | The enterprise page names Hulu; Disney+ is not named on the pages we read. | Source: MNTN enterprise page |
| Published reach or channel count | Stated | "150+ premium networks reaching 99% of U.S. households". | Source: MNTN enterprise page |
| Linear TV buying | Not on the pages we read | ||
| Other channels in the same platform | Not on the pages we read | ||
| AI or automated optimization | Stated | "1T+ behavioral signals per day" and "4M bid decisions per second". | Source: MNTN homepage |
| Manual bid or delivery controls | Not on the pages we read |
Which platforms can I compare MNTN with?
- Amazon DSP vs MNTN
- Disney Campaign Manager vs MNTN
- MNTN vs Roku Ads Manager
- MNTN vs StackAdapt
- MNTN vs Tatari
- MNTN vs The Trade Desk
- MNTN vs tvScientific
- MNTN vs Universal Ads
- MNTN vs Vibe