PLATFORM PROFILE
Vibe: what its own pages say about buying streaming TV ads
QUICK ANSWER
Vibe (vibe.co) is described on its pages as CTV performance platforms. You want to pilot streaming TV without a long-term commitment, prove lift with holdout tests and third-party measurement, and run campaigns from an AI assistant if you choose. Look elsewhere if: Netflix or Prime Video inventory is a must, or your buying rules require a named brand-safety partner.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
- 01Self-serve buying Stated
"Get started with Vibe in minutes."
Source: Vibe homepage
- 02Managed service option Stated
"Campaign Management (On Demand)" on the pricing page.
Source: Vibe pricing page
- 03No-commitment or no-minimum terms Stated
The pricing page says "No Commitment"; the MCP page says "no annual contract".
Source: Vibe pricing page
- 04Incrementality or lift testing Stated
The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP page
- 05Attribution to visits or sales Stated
A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
- 06Named measurement partners Stated
The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
Source: Vibe integrations and API page
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Stated
Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini.
Source: Vibe MCP page
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Who owns Vibe?
Walmart. Walmart announced on August 4, 2026 that it completed its acquisition of Vibe.co, and that Vibe joins Walmart Connect.
Source: Walmart: Walmart completes acquisition of Vibe.co · Press release
How do you buy on Vibe?
Self-serve ("Get started with Vibe in minutes", plus "Book a demo"), with "Campaign Management (On Demand)" listed on the pricing page for teams that want help.
Source: Vibe pricing page
What are Vibe's entry terms and pricing?
Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing page
The pricing page lists "No Commitment" and payment by "Credit Card or Wire Payment". Its budget simulator shows an estimated CPM range of $15–$35 (an estimate, not a rate card). Platform or management fees are not stated on the pricing page. Not published
Source: Vibe pricing page
Which inventory does Vibe list?
"500+ channels available". The channel page lists Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, LG Channels, Pluto TV, Tubi, Sling TV, Philo, YouTube and Warner Bros Discovery Network. Netflix and Prime Video are not listed on the channel page.
Source: Vibe apps and channels page
| Netflix | Not on the pages we read |
|---|---|
| Prime Video | Not on the pages we read |
| Disney+ or Hulu | Stated The channel page lists Disney+ and Hulu. |
How does Vibe describe measurement?
A "fully customizable reporting dashboard" with real-time impressions, CVR and CPA; a site pixel with an attribution window "from 1 hour to 7 days" for web visits, ROAS, app installs and in-app revenue.
What does Vibe say about AI and automation?
Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns" from the assistant, over OAuth, with edits logged. The MCP page says "Vibe MCP and the Vibe Developer Platform API are included with every Vibe account".
Source: Vibe MCP page
What else do its pages state?
- Walmart
- Walmart's release says Vibe was "Founded in 2021" and serves "more than 10,000 advertisers", with Arthur Querou as Co-founder and CEO.
Source: Walmart: Walmart completes acquisition of Vibe.co · Press release
- MCP access
- The MCP reads campaigns, strategies, creatives, audiences, metrics and inventory, and can create campaigns and edit targeting and budgets.
Source: Vibe MCP page
- Security
- SOC 2 Type 2, "audited against the AICPA Trust Services Criteria", per the MCP FAQ.
Source: Vibe MCP page
- Targeting and controls
- Interest, socio-demographic, geo, retargeting and email targeting; automatic and manual bidding; frequency capping; 24/7 support; multi account.
Source: Vibe pricing page
- Integration categories
- Apps analytics, audience partners, attribution and measurement, web analytics, dashboarding, creative management, campaign management and search.
Source: Vibe integrations and API page
What are Vibe's strengths and limits?
- StrengthVibe MCP lets teams draft, launch and adjust campaigns from Claude, ChatGPT or Gemini, included with every account.
- StrengthIncrementality testing built in, with geo holdout and cross-channel lift, and named measurement partners such as Haus, Northbeam and Prescient.
- StrengthSelf-serve with optional managed campaigns, no commitment stated, wire payment and SOC 2 Type 2.
- StrengthPart of Walmart Connect since August 2026.
- LimitNetflix and Prime Video are not listed on Vibe's channel page.
- LimitNo brand-safety or verification partner, such as DoubleVerify or IAS, is named on its integrations page.
- LimitPlatform or management fees are not published on the pricing page.
Ratings
G2: 4.8 out of 5 from 172 reviews
Source: Vibe on G2 · Review site
All 19 checks
Scroll the table sideways
| Check | Status | Note | Source |
|---|---|---|---|
| Self-serve buying | Stated | "Get started with Vibe in minutes." | Source: Vibe homepage |
| Managed service option | Stated | "Campaign Management (On Demand)" on the pricing page. | Source: Vibe pricing page |
| No-commitment or no-minimum terms | Stated | The pricing page says "No Commitment"; the MCP page says "no annual contract". | Source: Vibe pricing page |
| Incrementality or lift testing | Stated | The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples. | Source: Vibe MCP page |
| Attribution to visits or sales | Stated | A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue. | |
| Named measurement partners | Stated | The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch. | Source: Vibe integrations and API page |
| Brand-safety partner named | Not on the pages we read | ||
| Campaigns in plain language | Stated | Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini. | Source: Vibe MCP page |
| Outcome or CPA pricing option | Not on the pages we read | ||
| Enterprise terms or account team | Partly | Wire payment, multi account and 24/7 support on the pricing page, and SOC 2 Type 2 per the MCP FAQ. A named enterprise plan is not on the pages we read. | Source: Vibe pricing page |
| Agency licensing or multi-account access | Partly | "multi account" on the pricing page. | Source: Vibe pricing page |
| Netflix listed | Not on the pages we read | ||
| Prime Video listed | Not on the pages we read | ||
| Disney+ or Hulu listed | Stated | The channel page lists Disney+ and Hulu. | Source: Vibe apps and channels page |
| Published reach or channel count | Stated | "500+ channels available". | Source: Vibe homepage |
| Linear TV buying | Not on the pages we read | ||
| Other channels in the same platform | Not on the pages we read | ||
| AI or automated optimization | Partly | "AI Optimization" appears in the feature menu; details are not on the pages we read. | Source: Vibe homepage |
| Manual bid or delivery controls | Stated | "automatic and manual bidding, frequency capping" on the pricing page. | Source: Vibe pricing page |
Which platforms can I compare Vibe with?
- Amazon DSP vs Vibe
- Disney Campaign Manager vs Vibe
- MNTN vs Vibe
- Roku Ads Manager vs Vibe
- StackAdapt vs Vibe
- Tatari vs Vibe
- The Trade Desk vs Vibe
- tvScientific vs Vibe
- Universal Ads vs Vibe