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tvScientific vs Vibe: what each platform's own pages state
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tvScientific is described as CTV performance platforms; Vibe as CTV performance platforms. Of our 19 checks, both state 3: incrementality or lift testing, attribution to visits or sales and published reach or channel count. Only tvScientific states outcome or CPA pricing option, linear TV buying and AI or automated optimization; only Vibe states self-serve buying, managed service option, no-commitment or no-minimum terms, named measurement partners, campaigns in plain language, disney+ or Hulu listed and manual bid or delivery controls. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
tvScientific (tvScientific by Pinterest)
- 01Self-serve buying Partly
"you control where to activate" and an interface "as simple to use as paid search and social"; the homepage leads with a demo request.
Source: tvScientific homepage
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Not on the pages we read
- 04Incrementality or lift testing Stated
"Incrementality-driven attribution" and "incremental lift analysis".
- 05Attribution to visits or sales Stated
Household-level deterministic matching to online and offline conversions.
- 06Named measurement partners Partly
The homepage mentions "proprietary attribution and third-party validation"; partner names are not on the pages we read.
Source: tvScientific homepage
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Vibe (vibe.co)
- 01Self-serve buying Stated
"Get started with Vibe in minutes."
Source: Vibe homepage
- 02Managed service option Stated
"Campaign Management (On Demand)" on the pricing page.
Source: Vibe pricing page
- 03No-commitment or no-minimum terms Stated
The pricing page says "No Commitment"; the MCP page says "no annual contract".
Source: Vibe pricing page
- 04Incrementality or lift testing Stated
The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP page
- 05Attribution to visits or sales Stated
A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
- 06Named measurement partners Stated
The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
Source: Vibe integrations and API page
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Stated
Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini.
Source: Vibe MCP page
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do tvScientific and Vibe compare on the published facts?
Scroll the table sideways
| Fact | tvScientific | Vibe |
|---|---|---|
| Owner | Pinterest. The Pinterest Newsroom (April 27, 2026) says "Pinterest completed its acquisition of tvScientific in February 2026". Source: Pinterest Newsroom: tvScientific by Pinterest · Press release | Walmart. Walmart announced on August 4, 2026 that it completed its acquisition of Vibe.co, and that Vibe joins Walmart Connect. Source: Walmart: Walmart completes acquisition of Vibe.co · Press release |
| How you buy | Homepage buttons are "REQUEST A DEMO" and "Login"; the homepage says "you control where to activate" and calls the interface "as simple to use as paid search and social". A public sign-up flow is not on the homepage. Source: tvScientific homepage | Self-serve ("Get started with Vibe in minutes", plus "Book a demo"), with "Campaign Management (On Demand)" listed on the pricing page for teams that want help. Source: Vibe pricing page |
| Entry terms | Minimum spend, CPM and fees are not stated on the homepage, inventory or measurement pages. Not published Source: tvScientific homepage | Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing page |
| Pricing | "Guaranteed Outcomes": "only pay when you get results", an outcome-based option. Source: tvScientific homepage | The pricing page lists "No Commitment" and payment by "Credit Card or Wire Payment". Its budget simulator shows an estimated CPM range of $15–$35 (an estimate, not a rate card). Platform or management fees are not stated on the pricing page. Not published Source: Vibe pricing page |
| Inventory | "premium streaming and linear inventory"; "reach 93% of U.S. households through direct and programmatic buying". Publishers listed include A&E Networks, Allen Media Group, AMC Networks, Bell Media, Bloomberg, Canela Media, CBC, Charter and Amagi (first page of a longer list). Source: tvScientific inventory page | "500+ channels available". The channel page lists Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, LG Channels, Pluto TV, Tubi, Sling TV, Philo, YouTube and Warner Bros Discovery Network. Netflix and Prime Video are not listed on the channel page. Source: Vibe apps and channels page |
| Measurement | "patented attribution" with household-level deterministic matching; "Incrementality-driven attribution" and "incremental lift analysis"; online and offline conversions. | A "fully customizable reporting dashboard" with real-time impressions, CVR and CPA; a site pixel with an attribution window "from 1 hour to 7 days" for web visits, ROAS, app installs and in-app revenue. |
| AI and automation | "AI-powered optimization". Source: tvScientific homepage | Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns" from the assistant, over OAuth, with edits logged. The MCP page says "Vibe MCP and the Vibe Developer Platform API are included with every Vibe account". Source: Vibe MCP page |
Check by check
Scroll the table sideways
| Check | tvScientific | Vibe |
|---|---|---|
| Self-serve buying | Partly | Stated |
| Managed service option | Not on the pages we read | Stated |
| No-commitment or no-minimum terms | Not on the pages we read | Stated |
| Incrementality or lift testing | Stated | Stated |
| Attribution to visits or sales | Stated | Stated |
| Named measurement partners | Partly | Stated |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read |
| Campaigns in plain language | Not on the pages we read | Stated |
| Outcome or CPA pricing option | Stated | Not on the pages we read |
| Enterprise terms or account team | Not on the pages we read | Partly |
| Agency licensing or multi-account access | Not on the pages we read | Partly |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Stated |
| Published reach or channel count | Stated | Stated |
| Linear TV buying | Stated | Not on the pages we read |
| Other channels in the same platform | Not on the pages we read | Not on the pages we read |
| AI or automated optimization | Stated | Partly |
| Manual bid or delivery controls | Partly | Stated |
tvScientific notes
- Self-serve buying Partly
"you control where to activate" and an interface "as simple to use as paid search and social"; the homepage leads with a demo request.
Source: tvScientific homepage
- Incrementality or lift testing Stated
"Incrementality-driven attribution" and "incremental lift analysis".
- Attribution to visits or sales Stated
Household-level deterministic matching to online and offline conversions.
- Named measurement partners Partly
The homepage mentions "proprietary attribution and third-party validation"; partner names are not on the pages we read.
Source: tvScientific homepage
- Outcome or CPA pricing option Stated
"Guaranteed Outcomes": "only pay when you get results".
Source: tvScientific homepage
- Published reach or channel count Stated
"reach 93% of U.S. households".
Source: tvScientific inventory page
- Linear TV buying Stated
"premium streaming and linear inventory".
Source: tvScientific inventory page
- AI or automated optimization Stated
"AI-powered optimization".
Source: tvScientific homepage
- Manual bid or delivery controls Partly
"you control where to activate".
Source: tvScientific homepage
Vibe notes
- Self-serve buying Stated
"Get started with Vibe in minutes."
Source: Vibe homepage
- Managed service option Stated
"Campaign Management (On Demand)" on the pricing page.
Source: Vibe pricing page
- No-commitment or no-minimum terms Stated
The pricing page says "No Commitment"; the MCP page says "no annual contract".
Source: Vibe pricing page
- Incrementality or lift testing Stated
The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP page
- Attribution to visits or sales Stated
A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
- Named measurement partners Stated
The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
Source: Vibe integrations and API page
- Campaigns in plain language Stated
Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini.
Source: Vibe MCP page
- Enterprise terms or account team Partly
Wire payment, multi account and 24/7 support on the pricing page, and SOC 2 Type 2 per the MCP FAQ. A named enterprise plan is not on the pages we read.
Source: Vibe pricing page
- Agency licensing or multi-account access Partly
"multi account" on the pricing page.
Source: Vibe pricing page
- Disney+ or Hulu listed Stated
The channel page lists Disney+ and Hulu.
Source: Vibe apps and channels page
- Published reach or channel count Stated
"500+ channels available".
Source: Vibe homepage
- AI or automated optimization Partly
"AI Optimization" appears in the feature menu; details are not on the pages we read.
Source: Vibe homepage
- Manual bid or delivery controls Stated
"automatic and manual bidding, frequency capping" on the pricing page.
Source: Vibe pricing page
Who might shortlist each?
tvScientific fits if: you want to pay for outcomes and see incrementality inside the attribution itself.
Look elsewhere if: you want published entry terms or an instant self-serve sign-up.
Vibe fits if: you want to pilot streaming TV without a long-term commitment, prove lift with holdout tests and third-party measurement, and run campaigns from an AI assistant if you choose.
Look elsewhere if: Netflix or Prime Video inventory is a must, or your buying rules require a named brand-safety partner.
Which limits does each list?
tvScientific
- LimitMinimum spend, CPM and fees are not stated on the pages we read.
- LimitThe homepage leads with a demo request; a public sign-up flow is not on the homepage.
- LimitThird-party validation partners are not named on the pages we read.
Vibe
- LimitNetflix and Prime Video are not listed on Vibe's channel page.
- LimitNo brand-safety or verification partner, such as DoubleVerify or IAS, is named on its integrations page.
- LimitPlatform or management fees are not published on the pricing page.