PLATFORM PROFILE
Tatari: what its own pages say about buying streaming TV ads
QUICK ANSWER
Tatari is described on its pages as streaming plus linear TV, with parts of CTV performance platforms. You buy, or plan to buy, linear TV next to streaming and want one measurement view. Look elsewhere if: you want published entry terms or a list of named publishers before you talk to anyone.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
- 01Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- 02Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- 03No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- 04Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- 05Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Who owns Tatari?
"Tatari TV is a subsidiary of Infra TV, Inc." (site footer).
Source: Tatari homepage
How do you buy on Tatari?
Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
What are Tatari's entry terms and pricing?
"Tatari supports flexible minimums"; no dollar minimum is stated.
"CPM, CPA, flexible models" and "Transparent CPMs and cost visibility"; no public rate card.
Which inventory does Tatari list?
Buy and measure across "Streaming TV, Linear TV, and Online Video", with programmatic and direct publisher buying. Named publishers are not on the pages we read.
Source: Tatari homepage
| Netflix | Not on the pages we read |
|---|---|
| Prime Video | Not on the pages we read |
| Disney+ or Hulu | Not on the pages we read |
How does Tatari describe measurement?
"Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor (immediate versus delayed response); reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
What does Tatari say about AI and automation?
An AI-powered Planning Engine.
What else do its pages state?
- Data sharing
- Log-level exports and "Server-to-server data sharing via Vault (no pixel needed)".
- Scale
- "Whether you're new to TV or spending $100m per year".
Source: Tatari homepage
What are Tatari's strengths and limits?
- StrengthPlans, buys and measures streaming TV, linear TV and online video together.
- StrengthIncrementality measurement, multi-touch attribution, log-level exports and server-to-server data sharing.
- StrengthSelf-serve with optional strategy and services, a licensing route for agencies, and CPA among its pricing models.
- LimitNo dollar minimum or rate card published; Tatari states "flexible minimums".
- LimitNamed inventory publishers are not on the pages we read.
- LimitNamed third-party measurement or brand-safety partners are not on the pages we read.
Ratings
We did not read a G2 page for Tatari.
All 19 checks
Scroll the table sideways
| Check | Status | Note | Source |
|---|---|---|---|
| Self-serve buying | Stated | "Agencies can license the self-serve Tatari platform". | Source: Tatari homepage |
| Managed service option | Stated | Brands launch "with optional strategy and services". | Source: Tatari homepage |
| No-commitment or no-minimum terms | Partly | "Tatari supports flexible minimums"; no dollar figure. | |
| Incrementality or lift testing | Stated | "Measure the true incremental impact". | Source: Tatari TV measurement page |
| Attribution to visits or sales | Stated | Modeled ROAS and "Reporting APIs & Multi-Touch Attribution". | Source: Tatari TV measurement page |
| Named measurement partners | Not on the pages we read | ||
| Brand-safety partner named | Not on the pages we read | ||
| Campaigns in plain language | Not on the pages we read | ||
| Outcome or CPA pricing option | Stated | Lists "CPM, CPA, flexible models". | |
| Enterprise terms or account team | Partly | "Whether you're new to TV or spending $100m per year". | Source: Tatari homepage |
| Agency licensing or multi-account access | Stated | "Agencies can license the self-serve Tatari platform". | Source: Tatari homepage |
| Netflix listed | Not on the pages we read | ||
| Prime Video listed | Not on the pages we read | ||
| Disney+ or Hulu listed | Not on the pages we read | ||
| Published reach or channel count | Not on the pages we read | ||
| Linear TV buying | Stated | Buys and measures "Streaming TV, Linear TV, and Online Video". | Source: Tatari homepage |
| Other channels in the same platform | Not on the pages we read | ||
| AI or automated optimization | Partly | An AI-powered Planning Engine. | |
| Manual bid or delivery controls | Not on the pages we read |
Which platforms can I compare Tatari with?
- Amazon DSP vs Tatari
- Disney Campaign Manager vs Tatari
- MNTN vs Tatari
- Roku Ads Manager vs Tatari
- StackAdapt vs Tatari
- Tatari vs The Trade Desk
- Tatari vs tvScientific
- Tatari vs Universal Ads
- Tatari vs Vibe