Which platforms describe streaming plus linear TV?

Described by Tatari; partly by tvScientific and Universal Ads.

Is a streaming plus linear platform the right type for me?

It depends on your answers. The finder weighs all four types against your situation and shows which comes first.

PLATFORM TYPE

Streaming plus linear TV for streaming TV advertising: what they are and who they suit

QUICK ANSWER

A streaming plus linear platform plans, buys and measures streaming TV and traditional linear TV together. It suits advertisers who already buy, or plan to buy, linear TV and want one view of both.

By The Tuning Desk · CTV Ad Finder · Published 2026-10-18

Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.

What is a streaming plus linear platform?

Linear TV is traditional scheduled broadcast and cable television. Platforms of this type buy both linear spots and streaming impressions and measure response across them, often with optional strategy and services from the platform's team.

Who tends to choose this type?

Brands with larger TV budgets, brands moving budget between linear and streaming, and agencies running convergent TV plans.

What should you ask before you commit?

Which linear networks and streaming publishers are included?
How is response measured across linear and streaming?
Which services does the platform's team provide, and how are they charged?
What minimums apply?

Which platforms describe this type?

TatariDescribed
- Self-serve buying: Stated
- Managed service option: Stated
- No-commitment or no-minimum terms: Partly
- Incrementality or lift testing: Stated
- Attribution to visits or sales: Stated
- Named measurement partners: Not on the pages we read
- Brand-safety partner named: Not on the pages we read
- Campaigns in plain language: Not on the pages we read
Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform".
tvScientific (tvScientific by Pinterest)Partly
- Self-serve buying: Partly
- Managed service option: Not on the pages we read
- No-commitment or no-minimum terms: Not on the pages we read
- Incrementality or lift testing: Stated
- Attribution to visits or sales: Stated
- Named measurement partners: Partly
- Brand-safety partner named: Not on the pages we read
- Campaigns in plain language: Not on the pages we read
Homepage buttons are "REQUEST A DEMO" and "Login"; the homepage says "you control where to activate" and calls the interface "as simple to use as paid search and social".
Universal AdsPartly
- Self-serve buying: Stated
- Managed service option: Not on the pages we read
- No-commitment or no-minimum terms: Not on the pages we read
- Incrementality or lift testing: Not on the pages we read
- Attribution to visits or sales: Partly
- Named measurement partners: Partly
- Brand-safety partner named: Not on the pages we read
- Campaigns in plain language: Not on the pages we read
"Self-Serve CTV & TV Advertising Platform" with a "familiar, self-serve workflow" and "Launch in Minutes".

Which finder answers point here?

+1How do you want to commit budget? Pay for outcomes where the platform offers it
+1How do you want to commit budget? A planned budget with negotiated terms and a sales contact
+2Who will run the campaigns day to day? Our team, with optional help from the platform's team
+2Who will run the campaigns day to day? Mostly the platform's team, as a managed service
+2What does measurement need to prove? Incremental lift, with holdout or incrementality tests
+3Which inventory matters most? Streaming and linear TV together
+1Who is buying? A large brand with verification and procurement requirements
+1Who is buying? An agency buying for several clients