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Tatari vs Vibe: what each platform's own pages state
QUICK ANSWER
Tatari is described as streaming plus linear TV; Vibe as CTV performance platforms. Of our 19 checks, both state 4: self-serve buying, managed service option, incrementality or lift testing and attribution to visits or sales. Only Tatari states outcome or CPA pricing option, agency licensing or multi-account access and linear TV buying; only Vibe states no-commitment or no-minimum terms, named measurement partners, campaigns in plain language, disney+ or Hulu listed, published reach or channel count and manual bid or delivery controls. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
Tatari
- 01Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- 02Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- 03No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- 04Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- 05Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Vibe (vibe.co)
- 01Self-serve buying Stated
"Get started with Vibe in minutes."
Source: Vibe homepage
- 02Managed service option Stated
"Campaign Management (On Demand)" on the pricing page.
Source: Vibe pricing page
- 03No-commitment or no-minimum terms Stated
The pricing page says "No Commitment"; the MCP page says "no annual contract".
Source: Vibe pricing page
- 04Incrementality or lift testing Stated
The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP page
- 05Attribution to visits or sales Stated
A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
- 06Named measurement partners Stated
The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
Source: Vibe integrations and API page
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Stated
Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini.
Source: Vibe MCP page
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do Tatari and Vibe compare on the published facts?
Scroll the table sideways
| Fact | Tatari | Vibe |
|---|---|---|
| Owner | "Tatari TV is a subsidiary of Infra TV, Inc." (site footer). Source: Tatari homepage | Walmart. Walmart announced on August 4, 2026 that it completed its acquisition of Vibe.co, and that Vibe joins Walmart Connect. Source: Walmart: Walmart completes acquisition of Vibe.co · Press release |
| How you buy | Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform". Source: Tatari homepage | Self-serve ("Get started with Vibe in minutes", plus "Book a demo"), with "Campaign Management (On Demand)" listed on the pricing page for teams that want help. Source: Vibe pricing page |
| Entry terms | "Tatari supports flexible minimums"; no dollar minimum is stated. | Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing page |
| Pricing | "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility"; no public rate card. | The pricing page lists "No Commitment" and payment by "Credit Card or Wire Payment". Its budget simulator shows an estimated CPM range of $15–$35 (an estimate, not a rate card). Platform or management fees are not stated on the pricing page. Not published Source: Vibe pricing page |
| Inventory | Buy and measure across "Streaming TV, Linear TV, and Online Video", with programmatic and direct publisher buying. Named publishers are not on the pages we read. Source: Tatari homepage | "500+ channels available". The channel page lists Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, LG Channels, Pluto TV, Tubi, Sling TV, Philo, YouTube and Warner Bros Discovery Network. Netflix and Prime Video are not listed on the channel page. Source: Vibe apps and channels page |
| Measurement | "Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor (immediate versus delayed response); reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution". Source: Tatari TV measurement page | A "fully customizable reporting dashboard" with real-time impressions, CVR and CPA; a site pixel with an attribution window "from 1 hour to 7 days" for web visits, ROAS, app installs and in-app revenue. |
| AI and automation | An AI-powered Planning Engine. | Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns" from the assistant, over OAuth, with edits logged. The MCP page says "Vibe MCP and the Vibe Developer Platform API are included with every Vibe account". Source: Vibe MCP page |
Check by check
Scroll the table sideways
| Check | Tatari | Vibe |
|---|---|---|
| Self-serve buying | Stated | Stated |
| Managed service option | Stated | Stated |
| No-commitment or no-minimum terms | Partly | Stated |
| Incrementality or lift testing | Stated | Stated |
| Attribution to visits or sales | Stated | Stated |
| Named measurement partners | Not on the pages we read | Stated |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read |
| Campaigns in plain language | Not on the pages we read | Stated |
| Outcome or CPA pricing option | Stated | Not on the pages we read |
| Enterprise terms or account team | Partly | Partly |
| Agency licensing or multi-account access | Stated | Partly |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Stated |
| Published reach or channel count | Not on the pages we read | Stated |
| Linear TV buying | Stated | Not on the pages we read |
| Other channels in the same platform | Not on the pages we read | Not on the pages we read |
| AI or automated optimization | Partly | Partly |
| Manual bid or delivery controls | Not on the pages we read | Stated |
Tatari notes
- Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- Outcome or CPA pricing option Stated
Lists "CPM, CPA, flexible models".
- Enterprise terms or account team Partly
"Whether you're new to TV or spending $100m per year".
Source: Tatari homepage
- Agency licensing or multi-account access Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Linear TV buying Stated
Buys and measures "Streaming TV, Linear TV, and Online Video".
Source: Tatari homepage
- AI or automated optimization Partly
An AI-powered Planning Engine.
Vibe notes
- Self-serve buying Stated
"Get started with Vibe in minutes."
Source: Vibe homepage
- Managed service option Stated
"Campaign Management (On Demand)" on the pricing page.
Source: Vibe pricing page
- No-commitment or no-minimum terms Stated
The pricing page says "No Commitment"; the MCP page says "no annual contract".
Source: Vibe pricing page
- Incrementality or lift testing Stated
The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP page
- Attribution to visits or sales Stated
A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
- Named measurement partners Stated
The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
Source: Vibe integrations and API page
- Campaigns in plain language Stated
Vibe MCP: draft, launch and adjust campaigns from Claude, ChatGPT or Gemini.
Source: Vibe MCP page
- Enterprise terms or account team Partly
Wire payment, multi account and 24/7 support on the pricing page, and SOC 2 Type 2 per the MCP FAQ. A named enterprise plan is not on the pages we read.
Source: Vibe pricing page
- Agency licensing or multi-account access Partly
"multi account" on the pricing page.
Source: Vibe pricing page
- Disney+ or Hulu listed Stated
The channel page lists Disney+ and Hulu.
Source: Vibe apps and channels page
- Published reach or channel count Stated
"500+ channels available".
Source: Vibe homepage
- AI or automated optimization Partly
"AI Optimization" appears in the feature menu; details are not on the pages we read.
Source: Vibe homepage
- Manual bid or delivery controls Stated
"automatic and manual bidding, frequency capping" on the pricing page.
Source: Vibe pricing page
Who might shortlist each?
Tatari fits if: you buy, or plan to buy, linear TV next to streaming and want one measurement view.
Look elsewhere if: you want published entry terms or a list of named publishers before you talk to anyone.
Vibe fits if: you want to pilot streaming TV without a long-term commitment, prove lift with holdout tests and third-party measurement, and run campaigns from an AI assistant if you choose.
Look elsewhere if: Netflix or Prime Video inventory is a must, or your buying rules require a named brand-safety partner.
Which limits does each list?
Tatari
- LimitNo dollar minimum or rate card published; Tatari states "flexible minimums".
- LimitNamed inventory publishers are not on the pages we read.
- LimitNamed third-party measurement or brand-safety partners are not on the pages we read.
Vibe
- LimitNetflix and Prime Video are not listed on Vibe's channel page.
- LimitNo brand-safety or verification partner, such as DoubleVerify or IAS, is named on its integrations page.
- LimitPlatform or management fees are not published on the pricing page.