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StackAdapt vs Tatari: what each platform's own pages state
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StackAdapt is described as multi-channel DSPs; Tatari as streaming plus linear TV. Of our 19 checks, both state 3: self-serve buying, managed service option and attribution to visits or sales. Only StackAdapt states enterprise terms or account team and other channels in the same platform; only Tatari states incrementality or lift testing, outcome or CPA pricing option, agency licensing or multi-account access and linear TV buying. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
StackAdapt
- 01Self-serve buying Stated
Basic and Grow plans are self-serve; Basic signs up with a credit card.
Source: StackAdapt plans and packages
- 02Managed service option Stated
Scale, Accelerate and Enterprise are "Self-Serve or Managed".
Source: StackAdapt plans and packages
- 03No-commitment or no-minimum terms Not on the pages we read
- 04Incrementality or lift testing Partly
Lists Brand Lift and sales lift studies and incremental reach forecasting; holdout testing is not described.
- 05Attribution to visits or sales Stated
"cross-device attribution" to site visits and conversions, plus store visits.
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Tatari
- 01Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- 02Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- 03No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- 04Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- 05Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do StackAdapt and Tatari compare on the published facts?
Scroll the table sideways
| Fact | StackAdapt | Tatari |
|---|---|---|
| Owner | Not covered in our sources. Source: StackAdapt plans and packages | "Tatari TV is a subsidiary of Infra TV, Inc." (site footer). Source: Tatari homepage |
| How you buy | Plans: Basic (self-serve, sign up with a credit card), Grow (self-serve), and Scale, Accelerate and Enterprise ("Self-Serve or Managed"). Payment: credit card on Basic, net terms from Grow, custom on Enterprise. Source: StackAdapt plans and packages | Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform". Source: Tatari homepage |
| Entry terms | A minimum budget is not stated. The plans FAQ says "Programmatic ad campaigns perform best when they have enough budget". Not published Source: StackAdapt plans and packages | "Tatari supports flexible minimums"; no dollar minimum is stated. |
| Pricing | No prices are shown on the plans page. The FAQ says "no hidden tech fees". Source: StackAdapt plans and packages | "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility"; no public rate card. |
| Inventory | A multi-channel DSP: "CTV, DOOH, display, native, audio, video, and email in one platform". CTV partners shown include Bell Media, Xumo, NBCUniversal, A+E Networks, LG AdSolutions and Philo, and "hundreds of networks". | Buy and measure across "Streaming TV, Linear TV, and Online Video", with programmatic and direct publisher buying. Named publishers are not on the pages we read. Source: Tatari homepage |
| Measurement | Impressions, reach, frequency and VCR; "cross-device attribution" to site visits and conversions; Brand Lift, sales lift and store visits (foot traffic). | "Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor (immediate versus delayed response); reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution". Source: Tatari TV measurement page |
| AI and automation | AI optimization is not described on the pages we read. | An AI-powered Planning Engine. |
Check by check
Scroll the table sideways
| Check | StackAdapt | Tatari |
|---|---|---|
| Self-serve buying | Stated | Stated |
| Managed service option | Stated | Stated |
| No-commitment or no-minimum terms | Not on the pages we read | Partly |
| Incrementality or lift testing | Partly | Stated |
| Attribution to visits or sales | Stated | Stated |
| Named measurement partners | Not on the pages we read | Not on the pages we read |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read |
| Campaigns in plain language | Not on the pages we read | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Stated |
| Enterprise terms or account team | Stated | Partly |
| Agency licensing or multi-account access | Not on the pages we read | Stated |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Not on the pages we read |
| Published reach or channel count | Partly | Not on the pages we read |
| Linear TV buying | Not on the pages we read | Stated |
| Other channels in the same platform | Stated | Not on the pages we read |
| AI or automated optimization | Not on the pages we read | Partly |
| Manual bid or delivery controls | Not on the pages we read | Not on the pages we read |
StackAdapt notes
- Self-serve buying Stated
Basic and Grow plans are self-serve; Basic signs up with a credit card.
Source: StackAdapt plans and packages
- Managed service option Stated
Scale, Accelerate and Enterprise are "Self-Serve or Managed".
Source: StackAdapt plans and packages
- Incrementality or lift testing Partly
Lists Brand Lift and sales lift studies and incremental reach forecasting; holdout testing is not described.
- Attribution to visits or sales Stated
"cross-device attribution" to site visits and conversions, plus store visits.
- Enterprise terms or account team Stated
An Enterprise plan with custom payment, and net terms from the Grow plan.
Source: StackAdapt plans and packages
- Published reach or channel count Partly
"hundreds of networks"; no household reach figure on the page we read.
- Other channels in the same platform Stated
"CTV, DOOH, display, native, audio, video, and email in one platform".
Source: StackAdapt plans and packages
Tatari notes
- Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- Outcome or CPA pricing option Stated
Lists "CPM, CPA, flexible models".
- Enterprise terms or account team Partly
"Whether you're new to TV or spending $100m per year".
Source: Tatari homepage
- Agency licensing or multi-account access Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Linear TV buying Stated
Buys and measures "Streaming TV, Linear TV, and Online Video".
Source: Tatari homepage
- AI or automated optimization Partly
An AI-powered Planning Engine.
Who might shortlist each?
StackAdapt fits if: you want streaming TV inside a wider programmatic plan, with the option of a managed team.
Look elsewhere if: you want published prices or a streaming-TV-only workflow.
Tatari fits if: you buy, or plan to buy, linear TV next to streaming and want one measurement view.
Look elsewhere if: you want published entry terms or a list of named publishers before you talk to anyone.
Which limits does each list?
StackAdapt
- LimitNo prices or minimum budget on the plans page.
- LimitHoldout testing is not described on the pages we read.
- LimitNamed measurement or brand-safety partners are not on the pages we read.
Tatari
- LimitNo dollar minimum or rate card published; Tatari states "flexible minimums".
- LimitNamed inventory publishers are not on the pages we read.
- LimitNamed third-party measurement or brand-safety partners are not on the pages we read.