SIDE BY SIDE · NO SCORES
Amazon DSP vs Tatari: what each platform's own pages state
QUICK ANSWER
Amazon DSP is described as multi-channel DSPs; Tatari as streaming plus linear TV. Of our 19 checks, both state 2: self-serve buying and managed service option. Only Amazon DSP states no-commitment or no-minimum terms, campaigns in plain language, enterprise terms or account team, Prime Video listed and other channels in the same platform; only Tatari states incrementality or lift testing, attribution to visits or sales, outcome or CPA pricing option, agency licensing or multi-account access and linear TV buying. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
Amazon DSP (now part of Amazon Ads Agent)
- 01Self-serve buying Stated
"with self-service and managed-service options"
Source: Amazon Ads: Amazon DSP
- 02Managed service option Stated
Managed service through an account executive; the About us FAQ says these campaigns typically require a $50,000 (US) minimum.
Source: Amazon Ads: About us (FAQ)
- 03No-commitment or no-minimum terms Stated
"DVA+ uses cost per mille (CPM) billing with no minimum spend."
- 04Incrementality or lift testing Not on the pages we read
- 05Attribution to visits or sales Not on the pages we read
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Stated
Amazon Ads Agent: a "conversational experience" to plan, create, optimize and measure campaigns in natural language.
Source: Amazon Ads: Amazon DSP
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
Tatari
- 01Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- 02Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- 03No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- 04Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- 05Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do Amazon DSP and Tatari compare on the published facts?
Scroll the table sideways
| Fact | Amazon DSP | Tatari |
|---|---|---|
| Owner | Amazon Ads. Amazon's page says "Amazon DSP is now part of Amazon Ads Agent", with programmatic buying available through "DVA+" (Display, Video, Audio). Source: Amazon Ads: Amazon DSP | "Tatari TV is a subsidiary of Infra TV, Inc." (site footer). Source: Tatari homepage |
| How you buy | Amazon's page describes Amazon DSP "with self-service and managed-service options", available to advertisers who do and do not sell on Amazon. Source: Amazon Ads: Amazon DSP | Brands launch "with optional strategy and services", and "Agencies can license the self-serve Tatari platform". Source: Tatari homepage |
| Entry terms | "DVA+ uses cost per mille (CPM) billing with no minimum spend." Amazon Ads' About us FAQ says managed-service campaigns run through an account executive "typically require a minimum spend of $50,000 (US)". Source: Amazon Ads: About us (FAQ) | "Tatari supports flexible minimums"; no dollar minimum is stated. |
| Pricing | CPM billing for DVA+. A platform fee percentage is not stated on the pages we read. Not published | "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility"; no public rate card. |
| Inventory | Exclusive inventory on "Prime Video, Twitch, Thursday Night Football, Amazon.com, and Fire TV", plus "thousands of premium third-party sites and apps". Source: Amazon Ads: Amazon DSP | Buy and measure across "Streaming TV, Linear TV, and Online Video", with programmatic and direct publisher buying. Named publishers are not on the pages we read. Source: Tatari homepage |
| Measurement | Measurement partners and incrementality testing are not described on the pages we read. Source: Amazon Ads: Amazon DSP | "Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor (immediate versus delayed response); reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution". Source: Tatari TV measurement page |
| AI and automation | Amazon Ads Agent is described as a "conversational experience" to plan, create, optimize and measure campaigns in natural language. Source: Amazon Ads: Amazon DSP | An AI-powered Planning Engine. |
Check by check
Scroll the table sideways
| Check | Amazon DSP | Tatari |
|---|---|---|
| Self-serve buying | Stated | Stated |
| Managed service option | Stated | Stated |
| No-commitment or no-minimum terms | Stated | Partly |
| Incrementality or lift testing | Not on the pages we read | Stated |
| Attribution to visits or sales | Not on the pages we read | Stated |
| Named measurement partners | Not on the pages we read | Not on the pages we read |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read |
| Campaigns in plain language | Stated | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Stated |
| Enterprise terms or account team | Stated | Partly |
| Agency licensing or multi-account access | Not on the pages we read | Stated |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Stated | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Not on the pages we read |
| Published reach or channel count | Partly | Not on the pages we read |
| Linear TV buying | Not on the pages we read | Stated |
| Other channels in the same platform | Stated | Not on the pages we read |
| AI or automated optimization | Not on the pages we read | Partly |
| Manual bid or delivery controls | Partly | Not on the pages we read |
Amazon DSP notes
- Self-serve buying Stated
"with self-service and managed-service options"
Source: Amazon Ads: Amazon DSP
- Managed service option Stated
Managed service through an account executive; the About us FAQ says these campaigns typically require a $50,000 (US) minimum.
Source: Amazon Ads: About us (FAQ)
- No-commitment or no-minimum terms Stated
"DVA+ uses cost per mille (CPM) billing with no minimum spend."
- Campaigns in plain language Stated
Amazon Ads Agent: a "conversational experience" to plan, create, optimize and measure campaigns in natural language.
Source: Amazon Ads: Amazon DSP
- Enterprise terms or account team Stated
Managed-service campaigns run through an Amazon account executive, per the About us FAQ.
Source: Amazon Ads: About us (FAQ)
- Prime Video listed Stated
Lists exclusive inventory on Prime Video, Twitch, Thursday Night Football, Amazon.com and Fire TV.
Source: Amazon Ads: Amazon DSP
- Published reach or channel count Partly
"thousands of premium third-party sites and apps"; no household reach figure on the page we read.
Source: Amazon Ads: Amazon DSP
- Other channels in the same platform Stated
Programmatic buying through DVA+: display, video and audio.
Source: Amazon Ads: Amazon DSP
- Manual bid or delivery controls Partly
DVA+ offers "advanced settings".
Source: Amazon Ads: Amazon DSP
Tatari notes
- Self-serve buying Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Managed service option Stated
Brands launch "with optional strategy and services".
Source: Tatari homepage
- No-commitment or no-minimum terms Partly
"Tatari supports flexible minimums"; no dollar figure.
- Incrementality or lift testing Stated
"Measure the true incremental impact".
Source: Tatari TV measurement page
- Attribution to visits or sales Stated
Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement page
- Outcome or CPA pricing option Stated
Lists "CPM, CPA, flexible models".
- Enterprise terms or account team Partly
"Whether you're new to TV or spending $100m per year".
Source: Tatari homepage
- Agency licensing or multi-account access Stated
"Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
- Linear TV buying Stated
Buys and measures "Streaming TV, Linear TV, and Online Video".
Source: Tatari homepage
- AI or automated optimization Partly
An AI-powered Planning Engine.
Who might shortlist each?
Amazon DSP fits if: Prime Video or Thursday Night Football inventory is a must, or you want streaming TV next to display and audio in one Amazon account.
Look elsewhere if: you want named third-party measurement partners or incrementality testing described on the platform's own pages.
Tatari fits if: you buy, or plan to buy, linear TV next to streaming and want one measurement view.
Look elsewhere if: you want published entry terms or a list of named publishers before you talk to anyone.
Which limits does each list?
Amazon DSP
- LimitManaged service through an account executive typically requires a $50,000 (US) minimum, per Amazon Ads' FAQ.
- LimitA platform fee percentage is not stated on the pages we read.
- LimitMeasurement partners and incrementality testing are not described on the pages we read.
Tatari
- LimitNo dollar minimum or rate card published; Tatari states "flexible minimums".
- LimitNamed inventory publishers are not on the pages we read.
- LimitNamed third-party measurement or brand-safety partners are not on the pages we read.