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StackAdapt vs tvScientific: what each platform's own pages state
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StackAdapt is described as multi-channel DSPs; tvScientific as CTV performance platforms. Of our 19 checks, both state 1: attribution to visits or sales. Only StackAdapt states self-serve buying, managed service option, enterprise terms or account team and other channels in the same platform; only tvScientific states incrementality or lift testing, outcome or CPA pricing option, published reach or channel count, linear TV buying and AI or automated optimization. This page compares what each publishes, not how well either performs.
By The Tuning Desk · CTV Ad Finder · Published 2026-10-18
Built only from each platform's own public pages. We opened no accounts, bought no media and held no demos or vendor interviews.
StackAdapt
- 01Self-serve buying Stated
Basic and Grow plans are self-serve; Basic signs up with a credit card.
Source: StackAdapt plans and packages
- 02Managed service option Stated
Scale, Accelerate and Enterprise are "Self-Serve or Managed".
Source: StackAdapt plans and packages
- 03No-commitment or no-minimum terms Not on the pages we read
- 04Incrementality or lift testing Partly
Lists Brand Lift and sales lift studies and incremental reach forecasting; holdout testing is not described.
- 05Attribution to visits or sales Stated
"cross-device attribution" to site visits and conversions, plus store visits.
- 06Named measurement partners Not on the pages we read
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
tvScientific (tvScientific by Pinterest)
- 01Self-serve buying Partly
"you control where to activate" and an interface "as simple to use as paid search and social"; the homepage leads with a demo request.
Source: tvScientific homepage
- 02Managed service option Not on the pages we read
- 03No-commitment or no-minimum terms Not on the pages we read
- 04Incrementality or lift testing Stated
"Incrementality-driven attribution" and "incremental lift analysis".
- 05Attribution to visits or sales Stated
Household-level deterministic matching to online and offline conversions.
- 06Named measurement partners Partly
The homepage mentions "proprietary attribution and third-party validation"; partner names are not on the pages we read.
Source: tvScientific homepage
- 07Brand-safety partner named Not on the pages we read
- 08Campaigns in plain language Not on the pages we read
- Stated on the platform's pages
- Partly stated
- Not on the pages we read
How do StackAdapt and tvScientific compare on the published facts?
Scroll the table sideways
| Fact | StackAdapt | tvScientific |
|---|---|---|
| Owner | Not covered in our sources. Source: StackAdapt plans and packages | Pinterest. The Pinterest Newsroom (April 27, 2026) says "Pinterest completed its acquisition of tvScientific in February 2026". Source: Pinterest Newsroom: tvScientific by Pinterest · Press release |
| How you buy | Plans: Basic (self-serve, sign up with a credit card), Grow (self-serve), and Scale, Accelerate and Enterprise ("Self-Serve or Managed"). Payment: credit card on Basic, net terms from Grow, custom on Enterprise. Source: StackAdapt plans and packages | Homepage buttons are "REQUEST A DEMO" and "Login"; the homepage says "you control where to activate" and calls the interface "as simple to use as paid search and social". A public sign-up flow is not on the homepage. Source: tvScientific homepage |
| Entry terms | A minimum budget is not stated. The plans FAQ says "Programmatic ad campaigns perform best when they have enough budget". Not published Source: StackAdapt plans and packages | Minimum spend, CPM and fees are not stated on the homepage, inventory or measurement pages. Not published Source: tvScientific homepage |
| Pricing | No prices are shown on the plans page. The FAQ says "no hidden tech fees". Source: StackAdapt plans and packages | "Guaranteed Outcomes": "only pay when you get results", an outcome-based option. Source: tvScientific homepage |
| Inventory | A multi-channel DSP: "CTV, DOOH, display, native, audio, video, and email in one platform". CTV partners shown include Bell Media, Xumo, NBCUniversal, A+E Networks, LG AdSolutions and Philo, and "hundreds of networks". | "premium streaming and linear inventory"; "reach 93% of U.S. households through direct and programmatic buying". Publishers listed include A&E Networks, Allen Media Group, AMC Networks, Bell Media, Bloomberg, Canela Media, CBC, Charter and Amagi (first page of a longer list). Source: tvScientific inventory page |
| Measurement | Impressions, reach, frequency and VCR; "cross-device attribution" to site visits and conversions; Brand Lift, sales lift and store visits (foot traffic). | "patented attribution" with household-level deterministic matching; "Incrementality-driven attribution" and "incremental lift analysis"; online and offline conversions. |
| AI and automation | AI optimization is not described on the pages we read. | "AI-powered optimization". Source: tvScientific homepage |
Check by check
Scroll the table sideways
| Check | StackAdapt | tvScientific |
|---|---|---|
| Self-serve buying | Stated | Partly |
| Managed service option | Stated | Not on the pages we read |
| No-commitment or no-minimum terms | Not on the pages we read | Not on the pages we read |
| Incrementality or lift testing | Partly | Stated |
| Attribution to visits or sales | Stated | Stated |
| Named measurement partners | Not on the pages we read | Partly |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read |
| Campaigns in plain language | Not on the pages we read | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Stated |
| Enterprise terms or account team | Stated | Not on the pages we read |
| Agency licensing or multi-account access | Not on the pages we read | Not on the pages we read |
| Netflix listed | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Not on the pages we read |
| Published reach or channel count | Partly | Stated |
| Linear TV buying | Not on the pages we read | Stated |
| Other channels in the same platform | Stated | Not on the pages we read |
| AI or automated optimization | Not on the pages we read | Stated |
| Manual bid or delivery controls | Not on the pages we read | Partly |
StackAdapt notes
- Self-serve buying Stated
Basic and Grow plans are self-serve; Basic signs up with a credit card.
Source: StackAdapt plans and packages
- Managed service option Stated
Scale, Accelerate and Enterprise are "Self-Serve or Managed".
Source: StackAdapt plans and packages
- Incrementality or lift testing Partly
Lists Brand Lift and sales lift studies and incremental reach forecasting; holdout testing is not described.
- Attribution to visits or sales Stated
"cross-device attribution" to site visits and conversions, plus store visits.
- Enterprise terms or account team Stated
An Enterprise plan with custom payment, and net terms from the Grow plan.
Source: StackAdapt plans and packages
- Published reach or channel count Partly
"hundreds of networks"; no household reach figure on the page we read.
- Other channels in the same platform Stated
"CTV, DOOH, display, native, audio, video, and email in one platform".
Source: StackAdapt plans and packages
tvScientific notes
- Self-serve buying Partly
"you control where to activate" and an interface "as simple to use as paid search and social"; the homepage leads with a demo request.
Source: tvScientific homepage
- Incrementality or lift testing Stated
"Incrementality-driven attribution" and "incremental lift analysis".
- Attribution to visits or sales Stated
Household-level deterministic matching to online and offline conversions.
- Named measurement partners Partly
The homepage mentions "proprietary attribution and third-party validation"; partner names are not on the pages we read.
Source: tvScientific homepage
- Outcome or CPA pricing option Stated
"Guaranteed Outcomes": "only pay when you get results".
Source: tvScientific homepage
- Published reach or channel count Stated
"reach 93% of U.S. households".
Source: tvScientific inventory page
- Linear TV buying Stated
"premium streaming and linear inventory".
Source: tvScientific inventory page
- AI or automated optimization Stated
"AI-powered optimization".
Source: tvScientific homepage
- Manual bid or delivery controls Partly
"you control where to activate".
Source: tvScientific homepage
Who might shortlist each?
StackAdapt fits if: you want streaming TV inside a wider programmatic plan, with the option of a managed team.
Look elsewhere if: you want published prices or a streaming-TV-only workflow.
tvScientific fits if: you want to pay for outcomes and see incrementality inside the attribution itself.
Look elsewhere if: you want published entry terms or an instant self-serve sign-up.
Which limits does each list?
StackAdapt
- LimitNo prices or minimum budget on the plans page.
- LimitHoldout testing is not described on the pages we read.
- LimitNamed measurement or brand-safety partners are not on the pages we read.
tvScientific
- LimitMinimum spend, CPM and fees are not stated on the pages we read.
- LimitThe homepage leads with a demo request; a public sign-up flow is not on the homepage.
- LimitThird-party validation partners are not named on the pages we read.