Netflix, Prime Video and Disney+: which CTV ad platforms list them

A platform's reach figure tells you how many households it can reach; it does not tell you where your ads will run. Some brands need a specific service because their audience watches it, because a sponsorship or live sports event runs there, or because their leadership wants to see the ad on a familiar app. Others care only about reaching the right households at the right price. Decide which group you are in before you compare platforms, because it changes the shortlist.

On the pages we, Amazon DSP lists exclusive inventory on Prime Video, Twitch, Thursday Night Football, Amazon.com and Fire TV, plus thousands of third-party sites and apps. Disney Campaign Manager sells Hulu and Disney+ only. Vibe's channel page lists Disney+ and Hulu among names such as ESPN, HBO Max, Paramount Plus, Peacock, Roku Channel, Tubi and YouTube, and does not list Netflix or Prime Video. MNTN's enterprise page names Hulu along with Peacock and HBO Max.

Source: Amazon Ads: Amazon DSP

Source: Disney Campaign Manager FAQ: getting started

Source: Vibe apps and channels page

Source: MNTN enterprise page

None of the platforms we profile names Netflix on the pages we read. Netflix's own advertiser site leads with a Get Connected contact form rather than a self-serve sign-up, and its FAQ covers programmatic buying and deal types. We did not find a list of named buying partners on the pages we read. If Netflix is a requirement, ask each platform on your shortlist, in writing, whether it can buy Netflix inventory and on what terms, and ask Netflix's ad sales team which routes it supports.

Source: Netflix Ads advertiser site

Source: Netflix Ads FAQs

It means the service is not named on the inventory or channel pages we read. A platform may still reach it through an exchange or deal that is not listed publicly, and inventory lists change often. The reverse is also true: a name on a list does not guarantee volume, price or placement for your campaign. Treat public lists as a starting point for a conversation, not as a contract.

• Ask for the full list of named services and networks, not only examples.
• Ask which are bought directly and which through exchanges.
• Ask whether you can include or exclude specific apps.
• Ask what share of last month's impressions for a similar campaign ran on the services you care about.
• Check how live sports and premium content are priced compared with the rest.

Inventory is also where platform types differ most. Publisher ad managers sell one owner's services; multi-channel DSPs reach many publishers through exchanges and deals; CTV performance platforms package a curated set of channels with measurement. The platform types page explains each.

If one service is a must, start from that service: its own ad tool, or the platforms that name it. If reach and results matter more than any one app, start from measurement and terms instead, and use the finder's wide-reach answer to see which platforms' published facts fit.

One more distinction matters: the difference between a service being available and being available to you. Premium services can limit which advertisers, categories or creative they accept, and some reserve their premium placements for direct deals. Even when a platform lists a service, ask whether your brand and budget qualify for it, what targeting applies there, and whether the price differs from the rest of the inventory.

Finally, check how often each platform updates its public list. A list read today can be out of date in a quarter, which is why every inventory fact on this site carries the date we read it. When a platform tells you a list has changed, ask for the new list in writing and keep it with your plan.

In short: decide whether a named service is a requirement, check which platforms name it, and get the answer for your own campaign in writing before you commit budget.