CTV platform ownership changes in 2026: who owns which ad platform now

This note covers announcements from February to August 2026, read from the owners' own pages. It reports what each release or page states and does not predict what the changes will mean for prices or inventory.

Walmart announced on August 4, 2026 that it had completed its acquisition of Vibe.co and that Vibe joins Walmart Connect, Walmart's advertising business. Walmart's release describes Vibe as founded in 2021, serving more than 10,000 advertisers, and names Arthur Querou as Vibe's co-founder and CEO. The agreement had been announced on June 23, 2026, according to a related story on Walmart's page. Vibe's own homepage now carries a banner saying Vibe.co is part of Walmart.

Source: Walmart: Walmart completes acquisition of Vibe.co · Press release

Source: Vibe homepage

Pinterest's newsroom, in a post dated April 27, 2026, says Pinterest completed its acquisition of tvScientific in February 2026. The platform now presents itself as tvScientific by Pinterest, and the same post announced that Pinterest audiences are available for streaming TV campaigns through tvScientific.

Source: Pinterest Newsroom: tvScientific by Pinterest · Press release

Source: tvScientific homepage

Amazon's advertising site says Amazon DSP is now part of Amazon Ads Agent, with programmatic display, video and audio buying available through DVA+. Amazon describes Ads Agent as a conversational experience for planning, creating, optimizing and measuring campaigns in natural language.

Source: Amazon Ads: Amazon DSP

Disney's self-serve tool for Hulu and Disney+ is now called Disney Campaign Manager; its FAQ describes it as formerly Hulu Ad Manager.

Source: Disney Campaign Manager FAQ: getting started

MNTN's investor relations site shows it trading on the New York Stock Exchange as MNTN. The Trade Desk runs an investor relations site with quarterly results. Tatari's site footer says Tatari TV is a subsidiary of Infra TV, Inc. A testimonial on the Universal Ads homepage refers to Comcast's Universal Ads; we did not find a formal ownership statement on that page.

Source: MNTN investor relations overview

Source: The Trade Desk investor relations

Source: Tatari homepage

Source: Universal Ads homepage

Ownership can change three things a buyer cares about: which data can be used for targeting, which inventory sits closest to the platform, and how the product is sold. A platform owned by a retailer or a social network may add that owner's audiences, as Pinterest's post describes for tvScientific. A platform folded into a larger advertising business may change its sales team, contract paper or support model over time. None of that is automatic, and the releases we read do not announce changes to pricing or terms.

It can also change nothing in the short term. Teams, products and contracts often carry on as before for months after a deal closes. The useful response is not to guess but to ask.

• Has anything changed in the contract entity, billing or payment terms?
• Will any new first-party audiences be available, and on what terms?
• Is the inventory list the same, and will any services be added or removed?
• Are measurement partners and data-sharing terms unchanged?
• Who is the account contact, and has the support model changed?

Ask for the answers in writing, especially if you are about to sign a longer commitment. For a pilot, the questions matter less: a short test on no-commitment terms lets you judge the platform as it is today.

Every profile on this site starts with an ownership line taken from the owner's release or the platform's own page, with the date we read it. Use the fact sheet to put several platforms side by side, or the finder to see which platforms' published facts match your answers.

One practical step helps whatever the owner: keep your own copy of the facts you relied on. Save the pages, terms and inventory lists you used to choose a platform, with the date, so that if something changes after a deal you can see exactly what changed and raise it with your account contact.

For context, ownership changes are not new in this category. Streaming TV advertising has consolidated for several years as retailers, networks and social platforms add TV buying to their advertising businesses. The 2026 changes continue that pattern; they are worth noting, not worth panic.