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CTV ad platform fact sheet: compare published facts side by side
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Choose two to four platforms to line up what each one's own pages state: how you buy, entry terms, pricing, inventory, measurement, AI and all 19 checks. Nothing here is scored; it is a side-by-side of published facts with sources.
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| Fact | Amazon DSP | Disney Campaign Manager | MNTN |
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| Types | Multi-channel DSPs, Publisher ad managers (partly) | Publisher ad managers | CTV performance platforms |
| Owner | Amazon Ads. Amazon's page says "Amazon DSP is now part of Amazon Ads Agent", with programmatic buying available through "DVA+" (Display, Video, Audio). Source: Amazon Ads: Amazon DSP | Disney. The FAQ says the self-serve product is now Disney Campaign Manager, formerly Hulu Ad Manager. | MNTN, a public company: its investor relations site shows "NYSE: MNTN". Source: MNTN investor relations overview |
| How you buy | Amazon's page describes Amazon DSP "with self-service and managed-service options", available to advertisers who do and do not sell on Amazon. Source: Amazon Ads: Amazon DSP | Self-serve: "launch, measure, and optimize Hulu and Disney+ campaigns", paid by credit card. Business verification takes "24-48 hours" before an account invite. | The homepage footer shows "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Request Demo" and "Sign Up Now" buttons. Source: MNTN homepage |
| Entry terms | "DVA+ uses cost per mille (CPM) billing with no minimum spend." Amazon Ads' About us FAQ says managed-service campaigns run through an account executive "typically require a minimum spend of $50,000 (US)". Source: Amazon Ads: About us (FAQ) | "a low minimum spend of $500 per campaign". | "No upfront commitments. No minimums." The enterprise page describes "fully at-will buying". Source: MNTN homepage |
| Pricing | CPM billing for DVA+. A platform fee percentage is not stated on the pages we read. Not published | "No hidden fees and no subscription, setup, or installation fees. Billing starts after your Ad starts running." A CPM rate is not stated on the FAQ. Not published | No public CPM or fee schedule on the homepage. Its impression calculator defaults to a $5K monthly budget (slider $5K to $1M) and shows estimated impressions only. Source: MNTN homepage |
| Inventory | Exclusive inventory on "Prime Video, Twitch, Thursday Night Football, Amazon.com, and Fire TV", plus "thousands of premium third-party sites and apps". Source: Amazon Ads: Amazon DSP | Hulu and Disney+ only. | MNTN states direct deals with 150+ streaming TV networks. Networks named include Peacock, HBO Max, CBS and Bravo, with "non-skippable 15- and 30-second ads". Source: MNTN inventory page |
| Netflix | Not on the pages we read | Not on the pages we read | Not on the pages we read |
| Prime Video | Stated | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu | Not on the pages we read | Stated | Partly |
| Measurement | Measurement partners and incrementality testing are not described on the pages we read. Source: Amazon Ads: Amazon DSP | A dashboard with campaign status, budget and impressions. Conversion or attribution measurement is not stated on the FAQ we read. Not published | Verified Visits uses a "proprietary identity graph" linking cross-device activity across "99% of available US households". The enterprise page says buyers can "Track true 1:1 outcomes" such as site visits, conversions and revenue in real time. Source: MNTN attribution page |
| AI and automation | Amazon Ads Agent is described as a "conversational experience" to plan, create, optimize and measure campaigns in natural language. Source: Amazon Ads: Amazon DSP | Not stated on the FAQ we read. Not published | MNTN states "1T+ behavioral signals per day" and "4M bid decisions per second" (MNTN's own figures). Source: MNTN homepage |
| Self-serve buying | Stated | Stated | Stated |
| Managed service option | Stated | Not on the pages we read | Not on the pages we read |
| No-commitment or no-minimum terms | Stated | Partly | Stated |
| Incrementality or lift testing | Not on the pages we read | Not on the pages we read | Not on the pages we read |
| Attribution to visits or sales | Not on the pages we read | Not on the pages we read | Stated |
| Named measurement partners | Not on the pages we read | Not on the pages we read | Stated |
| Brand-safety partner named | Not on the pages we read | Not on the pages we read | Stated |
| Campaigns in plain language | Stated | Not on the pages we read | Not on the pages we read |
| Outcome or CPA pricing option | Not on the pages we read | Not on the pages we read | Not on the pages we read |
| Enterprise terms or account team | Stated | Not on the pages we read | Stated |
| Agency licensing or multi-account access | Not on the pages we read | Not on the pages we read | Partly |
| Netflix listed | Not on the pages we read | Not on the pages we read | Not on the pages we read |
| Prime Video listed | Stated | Not on the pages we read | Not on the pages we read |
| Disney+ or Hulu listed | Not on the pages we read | Stated | Partly |
| Published reach or channel count | Partly | Not on the pages we read | Stated |
| Linear TV buying | Not on the pages we read | Not on the pages we read | Not on the pages we read |
| Other channels in the same platform | Stated | Not on the pages we read | Not on the pages we read |
| AI or automated optimization | Not on the pages we read | Not on the pages we read | Stated |
| Manual bid or delivery controls | Partly | Not on the pages we read | Not on the pages we read |
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