FINDER · SIX QUESTIONS

CTV ad platform finder: six questions to match streaming TV ad platforms

QUICK ANSWER

Answer six questions and the finder weighs four platform types, then checks each platform's published facts against your answers. Every rule is written out on How the finder decides. The page opens with an example buyer's answers; change any answer to see your own result.

01 / 06How do you want to commit budget?

Streaming TV can be bought as a short pilot, on outcome terms, or as a planned budget with a contract.

Start with a pilot, without a long-term commitmentPay for outcomes where the platform offers itA planned budget with negotiated terms and a sales contact

02 / 06Who will run the campaigns day to day?

Self-serve means your team sets up, buys and optimizes inside the platform.

Our team, in a self-serve platformOur team, with optional help from the platform's teamMostly the platform's team, as a managed service

03 / 06What does measurement need to prove?

Lift needs a comparison group. Attribution ties exposure to visits or sales. Delivery shows the ads ran.

Incremental lift, with holdout or incrementality testsSite visits, conversions and revenue tied to ad exposureReach, delivery and completion rates are enough

04 / 06Which inventory matters most?

Some streaming services sell ads only through their own tools or selected partners.

NetflixPrime VideoDisney+ or HuluNo single service: wide reach across many streaming appsStreaming TV plus display, audio or other channels in one platformStreaming and linear TV together

05 / 06Who is buying?

Large brands and agencies often need verification partners, invoicing and several accounts.

A brand team buying for itselfA large brand with verification and procurement requirementsAn agency buying for several clients

06 / 06How should AI and automation fit in?

From automated bidding to planning and changing campaigns in plain language.

Plan and change campaigns in plain language from an AI assistantAutomated bidding and optimization is enoughManual control of bids and frequency

Your answers point to CTV performance platforms

Lower on your listMulti-channel DSPs3 pts

+1 self-serve
+1 wide reach
+1 automated optimization

Also worth a lookPublisher ad managers4 pts

+1 start with a pilot
+2 self-serve
+1 wide reach

Start hereCTV performance platforms8 pts

+2 start with a pilot
+1 self-serve
+2 incremental lift
+1 wide reach
+1 brand team
+1 automated optimization

Lower on your listStreaming plus linear TV2 pts

+2 incremental lift

Platforms whose published facts match

Ordered by how many of your checks each platform's own pages satisfy. Equal fits are listed alphabetically. This is a fit to your answers, not a quality ranking.

- Vibe (vibe.co)
  Self-serve buying: Stated
  Managed service option: Stated
  No-commitment or no-minimum terms: Stated
  Incrementality or lift testing: Stated
  Attribution to visits or sales: Stated
  Named measurement partners: Stated
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Stated
  Matches 6 of your 7 checks, 1 partly, 0 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    "Get started with Vibe in minutes."
    Source: Vibe homepage
  - No-commitment or no-minimum terms Stated
    The pricing page says "No Commitment"; the MCP page says "no annual contract".
    Source: Vibe pricing page
  - Incrementality or lift testing Stated
    The MCP page says "incrementality testing built in", with geo holdout and cross-channel lift examples.
    Source: Vibe MCP page
  - Attribution to visits or sales Stated
    A site pixel with an attribution window from 1 hour to 7 days, for web visits, ROAS, app installs and in-app revenue.
    Source: Vibe measurement and reporting page
  - Named measurement partners Stated
    The integrations page names Northbeam, Triple Whale, Haus and Prescient, plus AppsFlyer, Adjust, Singular, Kochava and Branch.
    Source: Vibe integrations and API page
  - Published reach or channel count Stated
    "500+ channels available".
    Source: Vibe homepage
  - AI or automated optimization Partly
    "AI Optimization" appears in the feature menu; details are not on the pages we read.
    Source: Vibe homepage
  ENTRY TERMS
  Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
  Source: Vibe pricing page
  Read the Vibe profile
- MNTN
  Self-serve buying: Stated
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Stated
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Stated
  Named measurement partners: Stated
  Brand-safety partner named: Stated
  Campaigns in plain language: Not on the pages we read
  Matches 6 of your 7 checks, 0 partly, 1 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    The footer shows "Self-Serve Platform" and a "Sign Up Now" button.
    Source: MNTN homepage
  - No-commitment or no-minimum terms Stated
    "No upfront commitments. No minimums."
    Source: MNTN homepage
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Stated
    Verified Visits ties streaming TV exposure to site visits, conversions and revenue.
    Source: MNTN attribution page
  - Named measurement partners Stated
    Integrations listed include AppsFlyer, CallRail, Campaign Manager 360, Cuebiq, DoubleVerify, Foursquare, Funnel and Google Analytics.
    Source: MNTN homepage
  - Published reach or channel count Stated
    "150+ premium networks reaching 99% of U.S. households".
    Source: MNTN enterprise page
  - AI or automated optimization Stated
    "1T+ behavioral signals per day" and "4M bid decisions per second".
    Source: MNTN homepage
  ENTRY TERMS
  "No upfront commitments. No minimums." The enterprise page describes "fully at-will buying".
  Source: MNTN homepage
  Read the MNTN profile
- tvScientific (tvScientific by Pinterest)
  Self-serve buying: Partly
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Not on the pages we read
  Incrementality or lift testing: Stated
  Attribution to visits or sales: Stated
  Named measurement partners: Partly
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 4 of your 7 checks, 2 partly, 1 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Partly
    "you control where to activate" and an interface "as simple to use as paid search and social"; the homepage leads with a demo request.
    Source: tvScientific homepage
  - No-commitment or no-minimum terms Not on the pages we read
  - Incrementality or lift testing Stated
    "Incrementality-driven attribution" and "incremental lift analysis".
    Source: tvScientific measurement and attribution page
  - Attribution to visits or sales Stated
    Household-level deterministic matching to online and offline conversions.
    Source: tvScientific measurement and attribution page
  - Named measurement partners Partly
    The homepage mentions "proprietary attribution and third-party validation"; partner names are not on the pages we read.
    Source: tvScientific homepage
  - Published reach or channel count Stated
    "reach 93% of U.S. households".
    Source: tvScientific inventory page
  - AI or automated optimization Stated
    "AI-powered optimization".
    Source: tvScientific homepage
  ENTRY TERMS
  Minimum spend, CPM and fees are not stated on the homepage, inventory or measurement pages.
  Source: tvScientific homepage
  Read the tvScientific profile
- TatariEqual fit
  Self-serve buying: Stated
  Managed service option: Stated
  No-commitment or no-minimum terms: Partly
  Incrementality or lift testing: Stated
  Attribution to visits or sales: Stated
  Named measurement partners: Not on the pages we read
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 3 of your 7 checks, 2 partly, 2 not on the pages we read · Fits 0 of your 2 picked types, 1 partly
  - Self-serve buying Stated
    "Agencies can license the self-serve Tatari platform".
    Source: Tatari homepage
  - No-commitment or no-minimum terms Partly
    "Tatari supports flexible minimums"; no dollar figure.
    Source: Tatari insight page: Tatari vs Vibe.co CTV platform comparison 2026 (used only for Tatari's statements about Tatari)
  - Incrementality or lift testing Stated
    "Measure the true incremental impact".
    Source: Tatari TV measurement page
  - Attribution to visits or sales Stated
    Modeled ROAS and "Reporting APIs & Multi-Touch Attribution".
    Source: Tatari TV measurement page
  - Named measurement partners Not on the pages we read
  - Published reach or channel count Not on the pages we read
  - AI or automated optimization Partly
    An AI-powered Planning Engine.
    Source: Tatari insight page: Tatari vs Vibe.co CTV platform comparison 2026 (used only for Tatari's statements about Tatari)
  ENTRY TERMS
  "Tatari supports flexible minimums"; no dollar minimum is stated.
  Source: Tatari insight page: Tatari vs Vibe.co CTV platform comparison 2026 (used only for Tatari's statements about Tatari)
  Read the Tatari profile
- Universal AdsEqual fit
  Self-serve buying: Stated
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Not on the pages we read
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Partly
  Named measurement partners: Partly
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 2 of your 7 checks, 2 partly, 3 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    "Self-Serve CTV & TV Advertising Platform"; "Launch in Minutes".
    Source: Universal Ads homepage
  - No-commitment or no-minimum terms Not on the pages we read
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Partly
    Verified partners for cross-channel measurement; methods not described on the homepage.
    Source: Universal Ads homepage
  - Named measurement partners Partly
    Verified measurement partners; names not in the page text.
    Source: Universal Ads homepage
  - Published reach or channel count Stated
    "Reach up to 90% of US households".
    Source: Universal Ads homepage
  - AI or automated optimization Not on the pages we read
  ENTRY TERMS
  Minimum spend and CPM are not stated on the homepage.
  Source: Universal Ads homepage
  Read the Universal Ads profile
- Amazon DSP (now part of Amazon Ads Agent)Equal fit
  Self-serve buying: Stated
  Managed service option: Stated
  No-commitment or no-minimum terms: Stated
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Not on the pages we read
  Named measurement partners: Not on the pages we read
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Stated
  Matches 2 of your 7 checks, 1 partly, 4 not on the pages we read · Fits 0 of your 2 picked types, 1 partly
  - Self-serve buying Stated
    "with self-service and managed-service options"
    Source: Amazon Ads: Amazon DSP
  - No-commitment or no-minimum terms Stated
    "DVA+ uses cost per mille (CPM) billing with no minimum spend."
    Source: Amazon Ads: display, video and audio (DVA+)
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Not on the pages we read
  - Named measurement partners Not on the pages we read
  - Published reach or channel count Partly
    "thousands of premium third-party sites and apps"; no household reach figure on the page we read.
    Source: Amazon Ads: Amazon DSP
  - AI or automated optimization Not on the pages we read
  ENTRY TERMS
  "DVA+ uses cost per mille (CPM) billing with no minimum spend." Amazon Ads' About us FAQ says managed-service campaigns run through an account executive "typically require a minimum spend of $50,000 (US)".
  Source: Amazon Ads: About us (FAQ)
  Read the Amazon DSP profile
- Disney Campaign Manager (formerly Hulu Ad Manager)Equal fit
  Self-serve buying: Stated
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Partly
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Not on the pages we read
  Named measurement partners: Not on the pages we read
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 1 of your 7 checks, 1 partly, 5 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    "launch, measure, and optimize Hulu and Disney+ campaigns" yourself, paid by credit card.
    Source: Disney Campaign Manager FAQ: getting started
  - No-commitment or no-minimum terms Partly
    No subscription, setup or installation fees, with a minimum spend of $500 per campaign.
    Source: Disney Campaign Manager FAQ: getting started
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Not on the pages we read
  - Named measurement partners Not on the pages we read
  - Published reach or channel count Not on the pages we read
  - AI or automated optimization Not on the pages we read
  ENTRY TERMS
  "a low minimum spend of $500 per campaign".
  Source: Disney Campaign Manager FAQ: getting started
  Read the Disney Campaign Manager profile
- StackAdaptEqual fit
  Self-serve buying: Stated
  Managed service option: Stated
  No-commitment or no-minimum terms: Not on the pages we read
  Incrementality or lift testing: Partly
  Attribution to visits or sales: Stated
  Named measurement partners: Not on the pages we read
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 2 of your 7 checks, 2 partly, 3 not on the pages we read · Fits 0 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    Basic and Grow plans are self-serve; Basic signs up with a credit card.
    Source: StackAdapt plans and packages
  - No-commitment or no-minimum terms Not on the pages we read
  - Incrementality or lift testing Partly
    Lists Brand Lift and sales lift studies and incremental reach forecasting; holdout testing is not described.
    Source: StackAdapt connected TV advertising page
  - Attribution to visits or sales Stated
    "cross-device attribution" to site visits and conversions, plus store visits.
    Source: StackAdapt connected TV advertising page
  - Named measurement partners Not on the pages we read
  - Published reach or channel count Partly
    "hundreds of networks"; no household reach figure on the page we read.
    Source: StackAdapt connected TV advertising page
  - AI or automated optimization Not on the pages we read
  ENTRY TERMS
  A minimum budget is not stated. The plans FAQ says "Programmatic ad campaigns perform best when they have enough budget".
  Source: StackAdapt plans and packages
  Read the StackAdapt profile
- The Trade DeskEqual fit
  Self-serve buying: Stated
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Not on the pages we read
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Partly
  Named measurement partners: Partly
  Brand-safety partner named: Partly
  Campaigns in plain language: Not on the pages we read
  Matches 2 of your 7 checks, 2 partly, 3 not on the pages we read · Fits 0 of your 2 picked types, 0 partly
  - Self-serve buying Stated
    The DSP page describes a "simple self-serve experience".
    Source: The Trade Desk: our demand-side platform
  - No-commitment or no-minimum terms Not on the pages we read
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Partly
    Measurement through a marketplace of measurement partners, online and in-store.
    Source: The Trade Desk homepage
  - Named measurement partners Partly
    A marketplace of measurement partners; partner names are not on the pages we read.
    Source: The Trade Desk homepage
  - Published reach or channel count Not on the pages we read
  - AI or automated optimization Stated
    Kokai "analyzes up to 15 million ad opportunities each second".
    Source: The Trade Desk: our demand-side platform
  ENTRY TERMS
  No public pricing or minimum on the pages we read.
  Source: The Trade Desk homepage
  Read the The Trade Desk profile
- Roku Ads Manager
  Self-serve buying: Partly
  Managed service option: Not on the pages we read
  No-commitment or no-minimum terms: Partly
  Incrementality or lift testing: Not on the pages we read
  Attribution to visits or sales: Not on the pages we read
  Named measurement partners: Not on the pages we read
  Brand-safety partner named: Not on the pages we read
  Campaigns in plain language: Not on the pages we read
  Matches 0 of your 7 checks, 2 partly, 5 not on the pages we read · Fits 1 of your 2 picked types, 0 partly
  - Self-serve buying Partly
    The cost guide describes launching with existing creative, an optional maximum bid and pay-as-it-delivers billing.
    Source: Roku Ads: how much does it cost to advertise on Roku
  - No-commitment or no-minimum terms Partly
    No upfront payment: "Pay as your campaign delivers". The $500 figure is guidance, not a stated minimum.
    Source: Roku Ads: how much does it cost to advertise on Roku
  - Incrementality or lift testing Not on the pages we read
  - Attribution to visits or sales Not on the pages we read
  - Named measurement partners Not on the pages we read
  - Published reach or channel count Not on the pages we read
  - AI or automated optimization Not on the pages we read
  ENTRY TERMS
  Guidance, not a stated hard minimum: "get started with existing creative and as little as $500", and $500–$1,000 is enough to get a campaign live for most first-time advertisers, per Roku's guide dated February 25, 2026.
  Source: Roku Ads: how much does it cost to advertise on Roku
  Read the Roku Ads Manager profile

How does the finder decide?

Two steps. First, each answer adds points to the platform types it makes more useful; the highest becomes your starting point. Second, each platform gets points for describing your picked types and for matching your situation, such as no-commitment terms or holdout testing. The full rule table is on How the finder decides. A feature marked Not on the pages we read may still exist; we did not find it on the pages we read, so ask the platform.

How the finder decides

Frequently asked questions

Why are some platforms shown as an equal fit?

Their published facts match your answers to the same degree. We list equal fits alphabetically rather than invent a tiebreak.

Why does my result say no platform names Netflix?

Because none of the platforms we profile names Netflix on the pages we read. Netflix's advertiser site leads with a contact form and mentions programmatic buying. Ask any platform you shortlist to confirm Netflix access in writing.

Does a dotted bar mean a platform cannot do something?

No. It means we did not find it on the pages we. Platforms that publish less can rank lower in a result for that reason, so treat it as a question to ask, not a verdict.

Does the finder save my answers?

No. Your answers live in the page's address bar so you can share a result with a colleague. Nothing is sent anywhere.